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Why people don't read online and what to do about it

Published:01 November 2005Publication History

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  1. Why people don't read online and what to do about it

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          Arthur E. Salwin

          Would you rather read text online or from the printed page__?__ If you're like most people, you prefer curling up with a book to reading what's on a computer screen. But this poses an interesting dilemma: Even though you may not like reading text online, what happens when you have important online textual material that you want others to read__?__ How do you get them to read it__?__ This essay suggests a number of possibilities. Among them are the use of bullets, numbered lists, subheadings, and short paragraphs to attract the eye. Provide lots of links in the text, but be sure they open in new browser windows, so readers won't get lost and pulled away from the main text. Also, content creators should use the newspaper reporter technique of beginning with the key points they want to convey. That way, even if readers don't read all of the text, they will have at least gleaned the most important information. Rhetorical question: Are you reading this review online or from a paper copy__?__ Online Computing Reviews Service

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          • Published in

            cover image Ubiquity
            Ubiquity  Volume 2005, Issue November
            November 2005
            9 pages
            EISSN:1530-2180
            DOI:10.1145/1103039
            Issue’s Table of Contents

            Copyright © 2005 Author

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            Association for Computing Machinery

            New York, NY, United States

            Publication History

            • Published: 1 November 2005

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