Does color in email make a difference?

ABSTRACT

Yes, if used correctly, it can excite and please, prompting recipients to respond as the sender intended---clicking a designated link or even buying something.

REFERENCES

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INDEX TERMS

Primary Classification:
  K. Computing Milieux
  K.4 COMPUTERS AND SOCIETY
      K.4.4 Electronic Commerce

Additional Classification:
  C. Computer Systems Organization
  C.2 COMPUTER-COMMUNICATION NETWORKS
      C.2.0 General

  H. Information Systems
  H.3 INFORMATION STORAGE AND RETRIEVAL
      H.3.4 Systems and Software
  H.4 INFORMATION SYSTEMS APPLICATIONS
      H.4.3 Communications Applications