Off the beaten tracks: exploring three aspects of web navigation

ABSTRACT

This paper presents results of a long-term client-side Web usage study, updating previous studies that range in age from five to ten years. We focus on three aspects of Web navigation: changes in the distribution of navigation actions, speed of navigation and within-page navigation."Navigation actionsö corresponding to users' individual page requests are discussed by type. We reconfirm links to be the most important navigation element, while backtracking has lost more than half of its previously reported share and form submission has become far more common. Changes of the Web and the browser interfaces are candidates for causing these changes.Analyzing the time users stayed on pages, we confirm Web navigation to be a rapidly interactive activity. A breakdown of page characteristics shows that users often do not take the time to read the available text or consider all links. The performance of the Web is analyzed and reassessed against the resulting requirements.Finally, habits of within-page navigation are presented. Although most selected hyperlinks are located in the top left corner of the = screen, in nearly a quarter of all cases people choose links that require scrolling. We analyzed the available browser real estate to gain insights for the design of non-scrolling Web pages.

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INDEX TERMS

Primary Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.4 Hypertext/Hypermedia
          Subjects: User issues

General Terms:
Design, Human Factors

Keywords:
browser interfaces, clickstream study, hypertext, navigation, user modeling