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The four impression factors of music videos

Published: 14 June 2006 Publication History

Abstract

Music videos (MVs) are no mere promotional tools. They have become an important entertainment media. In order to increase their attractiveness, it is significant to understand viewers' psychology. The aim of this study is to clarify the impression factors of music videos. We set an examination and collected data from the participants of fifty university students. The result of semantic differential technique indicated that there are four impression factors: (1) lightness; (2) uniqueness; (3) beauty; (4) floridness.

References

[1]
Gow, J., Music Video as Communication, Popular Formulas and Emerging Genres, Journal of Popular Culture, 1992.
[2]
Osgood, C. E., P. H. Tannenbaum, and G. J. Suci, The Measurement of Meaning, Urbana: University of Illinois Press, 1957.

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  1. The four impression factors of music videos

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    cover image ACM Conferences
    ACE '06: Proceedings of the 2006 ACM SIGCHI international conference on Advances in computer entertainment technology
    June 2006
    572 pages
    ISBN:1595933808
    DOI:10.1145/1178823
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    New York, NY, United States

    Publication History

    Published: 14 June 2006

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    1. impression factors
    2. music videos
    3. semantic differential technique

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