The power of structured data on the web

ABSTRACT

I will talk about two major roles that structured data is playing on the Web today. The first one is the ability to capture users' intent and display more relevant advertisements thereby reaching the long tail of users and advertisers. Nowadays, ads are treated as text and can only be searched in a limited way. The second one is related to enabling community search on the Web 2.0. Nowadays, users of Flickr, YouTube and Yahoo! Groups supply structured content, organize it, and search it. I will discuss how structure-awareness when representing users, advertisements and communities offers a much better alternative to existing search.

INDEX TERMS

Primary Classification:
  H. Information Systems
  H.3 INFORMATION STORAGE AND RETRIEVAL
      H.3.2 Information Storage

Additional Classification:
  H. Information Systems
  H.3 INFORMATION STORAGE AND RETRIEVAL
      H.3.1 Content Analysis and Indexing
      H.3.3 Information Search and Retrieval
      H.3.5 On-line Information Services
          Subjects: Web-based services

General Terms:
Algorithms, Design, Management