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The power of structured data on the web

Published: 10 November 2006 Publication History

Abstract

I will talk about two major roles that structured data is playing on the Web today. The first one is the ability to capture users' intent and display more relevant advertisements thereby reaching the long tail of users and advertisers. Nowadays, ads are treated as text and can only be searched in a limited way. The second one is related to enabling community search on the Web 2.0. Nowadays, users of Flickr, YouTube and Yahoo! Groups supply structured content, organize it, and search it. I will discuss how structure-awareness when representing users, advertisements and communities offers a much better alternative to existing search.

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cover image ACM Conferences
WIDM '06: Proceedings of the 8th annual ACM international workshop on Web information and data management
November 2006
102 pages
ISBN:1595935258
DOI:10.1145/1183550
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 10 November 2006

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CIKM06
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CIKM06: Conference on Information and Knowledge Management
November 10, 2006
Virginia, Arlington, USA

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