ABSTRACT
Mobile multimedia is still at early stages of commercialization, and pioneering solutions are currently adopted by only early-adopter-type of end-users. Accurate handset-based usage-level measurements have been implemented in several panel studies taking place both in the U.S. and Europe (France, England, Germany and Finland) in 2005-2006. These studies have included more than 1 700 Symbian smartphone users, who represent early-adopter subscribers. The results of these studies provide a lot of insights on the current coverage of mobile multimedia services among early-adopters. It seems that the camera application and various games are by far the most widely used multimedia-oriented mobile applications. The role of games reflects particularly in the 3rd party application scene. Various multimedia players were also identified. Many of them deal with offline content (e.g. offline music/movies), but there were quite a number of streaming applications evident in the data, too. 13% of all panelists had actually generated packet data with multimedia applications. People who utilize streaming packet data services usually generate the biggest chunk of their data use with these applications. In multimedia communications it was found that video call usage was very infrequent in Europe (video calls need 3G infrastructure). However, both Bluetooth and MMS messaging have attracted decent masses. Americans utilize mobile emailing and instant messaging very actively. The on-going emergence of instant messaging and other ways of multimedia communications is an observation worth follow-up studies. This empirical study contributes to the current understanding of real usage patterns of mobile multimedia services and applications, at the same time presenting a useful research platform in implementing this kind of studies on end-customer behavior also in the future.
- Abowd, GD. & Atkeson, CG. & Hong, J. & Long, S. & Kooper, R. & Pinkerton, M. 1997. Cyberguide: A mobile context-aware tour guide. ACM Wireless Networks, 5, 421--433. Google ScholarDigital Library
- Alahuhta, P. & Jurvansuu, M. & Pentikä& Pentikääinen, H. 2004. Roadmap for network technologies and services. Tekes, Helsinki, Finland, Technology Review 162/2004. ISBN 952-457-176-5.Google Scholar
- Barsi, T. 2002. Disruptive technology vs. disruptive applications. Telephony Online. 6.6.2006.Google Scholar
- Clark DD. & Lehr W. & Bauer SJ. & Faratin P. & Sami R. & Wroclawski J. 2006. Overlay Networks and Future of the Internet. In Journal of Communications and Strategies, 3(63), pp 1--21, 2006.Google Scholar
- Clarke, I. & Flaherty, T. 2003. Mobile Portals: The Development of M-Commerce Gateways. In Book Mobile Commerce: Technology, Theory, and Applications, (Eds, Mennecke, B. E. and Strader, T. J.) Idea Group Publishing, Hershey, pp. 185--201. Google ScholarDigital Library
- Funk, J. 2004. Mobile Disruption: The Technologies and Applications That are Driving the Mobile Internet. John Wiley & Sons, Inc. Hoboken, New Jersey. Google ScholarDigital Library
- Hämmäinen, H. & Verkasalo, H. & Kivi, A. 2006. The Real Usage Patterns of Mobile Subscribers: Regulatory Implications in Finland. Presented at ITS Conference, 12--16 June, 2006, Beijing, China.Google Scholar
- Heinonen, K. & Pura, M. 2006. Classifying Mobile Services. Presented at Helsinki Mobility Roundtable, 1--2 June 2006, Helsinki.Google Scholar
- IV A & NUTEK & Industri. 2000. Informations-och kommunikationssystem panel report. January 2000, Technology Foresight Project (Sweden).Google Scholar
- Kivi, A. 2006. Mobile Internet usage measurements - Case Finland. Master's Thesis, Helsinki University of Technology.Google Scholar
- Mitchell, W. & Singh, K. 1996. Survival of business using collaborative relationships to commercialize complex goods. Strategic Management Journal, 17, 169--195.Google ScholarCross Ref
- Ojala T. & Korhonen J. & Aittola M. & Ollila M. & Koivumä& Aittola M. & Ollila M. & Koivumä& Ollila M. & Koivumä& Koivumääki T. & Täähtinen J. & Karjaluoto H. 2003. SmartRotuaari - Context-aware mobile multimedia services. Proceedings of the 2nd International Conference on Mobile and Ubiquitous Multimedia, Norrköping, Sweden, 9--18.Google Scholar
- Ollila, J. 2003. Structuring for Growth. Paper presented at Nokia Capital Market Days, November 24, New York.Google Scholar
- Srivastava, L. & Kirwan, R. & Silver, I. 2006. The Regulatory Environment for Future Mobile Multimedia Services. Issue Paper. ITU New Initiatives Workshop on the Regulatory Environment for Future Mobile Multimedia Services. Mainz, 21--23 June 2006.Google Scholar
- Stanislaw, S. 2005. Rest assured on IMS? Telecommunications International; November 2005; 39; 11.Google Scholar
- Verkasalo, Hannu & Häämmäinen, Heikki. 2007. A Handset-Based Platform for Measuring Mobile Service Usage. INFO: The Journal of Policy, Regulation and Strategy. Vol 9 No 1, 2007.Google Scholar
- Verkasalo, H. & Häämmäinen, H. 2006. Handset-Based Monitoring of Mobile Subscribers. Presented at Mobility Roundtable, 1--2 June, 2006, Helsinki, Finland.Google Scholar
- Verkasalo, H. 2005. Handset-Based Monitoring of Mobile Customer Behavior. Master's Thesis. Networking Laboratory. Helsinki University of Technology, Finland, 2005.Google Scholar
- Verkasalo, Hannu. 2006. A Cross-Country Comparison of Mobile Service and Handset Usage. Licentiate's thesis, Helsinki University of Technology, Networking Laboratory, Finland.Google Scholar
- Vesa, J. 2005. Mobile Services in the Networked Economy. IRM Press, Hershey, PA, USA. Google ScholarDigital Library
- ZTE. 2006. IP Multimedia Subsystems - Updating the Telecoms Outlook. Telecommunications International; June 2006; 40; 6.Google Scholar
Index Terms
- Empirical observations on the emergence of mobile multimedia services and applications in the U.S. and Europe
Recommendations
Three Dimensional Layered Approach for Analyzing Value Chain Re-organization Cross ICT Industries for Converged Mobile Multimedia Services
APSCC '06: Proceedings of the 2006 IEEE Asia-Pacific Conference on Services ComputingICT innovations, while driving technological advances, also create new services and new value chain structures. The nascent mobile multimedia services exhibit distinct attributes from conventional telecom, broadcast and Internet services. While ...
Mobile Multimedia Applications: Delivery Technologies
This overview of mobile multimedia applications discusses deployment and distribution issues, focusing on video and audio-visual services. The authors also look at cloud computing and outline future directions for advanced audio-visual and multimedia ...
Mobile Multimedia Services
Mobile multimedia has been a goal for technologists and the mobile industry alike for some time, but now many components are coming together to make mobile multimedia a reality — mobile data networks, devices with colour screens, multimedia content, ...
Comments