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The effects of online advertising

Published: 01 March 2007 Publication History

Abstract

Consumers' first impressions (and loyalties) are made in the opening moments of a Web site visit and the degree to which that visit may be intruded by pop-ups, pop-unders, and banner ads.

References

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AdXChange. Forecast: 2005 online ad spend will rise 30% (2005); www.adxchange.com.
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Denes, S. Thumbs down for pop-ups. Rural Telecommunications 20, 4 (July/Aug., 2001), 9.
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Diao, F. and Sundar, S.S. Orienting response and memory for Web advertisements: Exploring effects of pop-up windows and animation. Communication Research 31 (2004), 537--567.
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Everard, A. and Galletta, D.F. How presentation flaws affect perceived site quality, trust, and intentions to purchase from an online store. J. Management Information Systems.
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Cited By

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  • (2024)Detecting and Explaining Emotions in Video AdvertisementsProceedings of the 47th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3626772.3657664(2734-2738)Online publication date: 10-Jul-2024
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Published In

cover image Communications of the ACM
Communications of the ACM  Volume 50, Issue 3
Emergency response information systems: emerging trends and technologies
March 2007
95 pages
ISSN:0001-0782
EISSN:1557-7317
DOI:10.1145/1226736
Issue’s Table of Contents
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 March 2007
Published in CACM Volume 50, Issue 3

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Cited By

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  • (2025)“Why Don’t You Leave Me Alone?” Measuring Irritation with Online Behavioral Advertising on Social Media PlatformsJournal of Promotion Management10.1080/10496491.2025.2466595(1-30)Online publication date: 19-Feb-2025
  • (2024)Consumer Trust in Online Advertising - How Negative Perception Impacts its EffectivenessCurrent Social Sciences10.2174/012772316X27672524013011031102Online publication date: 16-May-2024
  • (2024)Detecting and Explaining Emotions in Video AdvertisementsProceedings of the 47th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3626772.3657664(2734-2738)Online publication date: 10-Jul-2024
  • (2024)Choosing What You Want Versus Getting What You Want: An Experiment with Choice in Video Ad PlacementProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642869(1-9)Online publication date: 11-May-2024
  • (2024)Price and Online Advertising Efforts Competition Between Platforms in a Supply Chain Under Uncertain Market DemandIEEE Transactions on Engineering Management10.1109/TEM.2024.341630771(11328-11345)Online publication date: 2024
  • (2024)The grey side of influencer marketing: Content, contexts, and consequencesJournal of Consumer Behaviour10.1002/cb.234923:5(2413-2439)Online publication date: 8-May-2024
  • (2023)Behavioral Intention to Use Online for Shopping in Bangladesh: A Technology Acceptance Model AnalysisSage Open10.1177/2158244023119749513:3Online publication date: 12-Sep-2023
  • (2023)Factors Influencing the Intention to Use Mobile Applications for Foreign Language Learning: A Case Study of Economics Students in VietnamProceedings of the 2023 6th International Conference on Educational Technology Management10.1145/3637907.3637957(73-78)Online publication date: 3-Nov-2023
  • (2023)Banner blindness as the suppression process: No perceptual load effect on web advertising detectionVisual Cognition10.1080/13506285.2023.225052831:3(256-276)Online publication date: 24-Aug-2023
  • (2023)Effects of banner ad type, web content type and theme consistency on banner blindness: an eye movement studyCognitive Processing10.1007/s10339-023-01131-724:3(313-326)Online publication date: 21-Mar-2023
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