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Immaterial display for interactive advertisements

Published: 13 June 2007 Publication History

Abstract

We present some of our experiments with the "immaterial" walk-through FogScreen for advertising. We use interactivity for creating visually compelling advertisements with the immaterial screens in mid-air.
An immaterial projection screen has many advantages for advertisements and other applications. It is visually intriguing and can also be made two-sided so that the opposing viewers on each side see both their side of the screen and each other through it, and can even walk through it. The screen is unbreakable and stays always clean.
Our results show that the audience stayed with the walk-through advertisement over extended periods of time and the overall comments were positive. It was generally assessed to be very captivating and inspiring. However, the whole concept of immaterial, interactive mid-air display is so new that viewers would have needed more instructions for using it, like for example a text in mid-air saying "touch me" or such. This underlines the importance of well-designed content with any media platform.

References

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DiVerdi, S., Rakkolainen, I., Höllerer, T., Olwal, A., A Novel Walk-through 3D Display. SPIE Electronic Imaging, Stereoscopic Displays and Virtual Reality Systems XIII, San Jose, CA, USA, January 15-18, 2006.
[2]
Dietz P., Raskar R., Booth S., van Baar J., Wittenburg K., Knep B., Multi-projectors and implicit interaction in persuasive public displays. Working conference on Advanced visual interfaces. Gallipoli, Italy, 2004. 209--217.
[3]
FogScreen display. FogScreen Inc., http://www.fogscreen.com, April 2007.
[4]
Krueger, M., Gionfriddo, T., Hinrichsen, K., VIDEOPLACE - An Artificial Reality. In Proceedings of CHI'85. ACM 1985, pp. 35--40.
[5]
LMS200 laser scanner. Sick, http://www.sick.de/, Apr. 2007.
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Lugmayr, A., Piirto, M., Implementation of "Looney": designing an interactive game for children on FogScreens. ACM SIGGRAPH 2006 Research posters, Boston, MA, USA, 30 July - 3 August 2006. 47.
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Rakkolainen, I., Palovuori, K., A Walk-thru Screen. IS&T / SPIE Electronic Imaging 2002, Proceedings of Conference on Projection Displays VIII, San Jose, CA, USA, January 23-24, 2002. 17--22.
[8]
Rakkolainen, I., Laitinen, M., Piirto, M., Landkammer, J., Palovuori, K., The Interactive FogScreen. A demonstration at ACM SIGGRAPH 2005 Program: Emerging Technologies, Los Angeles, CA, USA, July 31-December 4, 2005. 127.
[9]
Rakkolainen, I., Palovuori, K., Laser Scanning for the Interactive Walk-Through FogScreen. ACM Symposium on Virtual Reality Software and Technology (VRST 2005), Monterey, CA, USA, November 7-9, 2005. 224--226.
[10]
Rakkolainen, I., Erdem, T., Erdem, Ç., Özkan, M., Laitinen, M., Interactive "Immaterial" Screen for Performing Arts. ACM Multimedia 2006, Interactive Arts Program, Santa Barbara, CA, USA, October 23-27, 2006. 185--188.
[11]
Lugmayr, A., Ambient Media and Beyond: Springer-Verlag NY, to be published in 2007.

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cover image ACM Conferences
ACE '07: Proceedings of the international conference on Advances in computer entertainment technology
June 2007
324 pages
ISBN:9781595936400
DOI:10.1145/1255047
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 13 June 2007

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Author Tags

  1. advertising
  2. ambient intelligence
  3. display
  4. fogscreen
  5. interaction
  6. media technology

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Overall Acceptance Rate 36 of 90 submissions, 40%

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