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Case amazon: ratings and reviews as part of recommendations

Published: 19 October 2007 Publication History

Abstract

We studied user behavior in a recommender-rich environment, Amazon online store, to see what role the algorithm-based and user-generated recommendations play in finding items of interest. We used applied ethnography, on-location interviewing and observation, to get an accurate picture of user activity. We were especially interested in the role of customer ratings and reviews and what kind of strategies users had developed for such an environment. Our results underline the need to develop recommender systems as a whole. The way the recommendations are shown affects which items get picked, and for improving the interface, it is necessary to study the whole in addition to studying the parts in isolation.

References

[1]
Cosley, D., Lam, S. K., Albert, I., Konstan, J. A., Riedl, J., Is Seeing Believing? How Recommender Interfaces Affect Users' Opinions. In Proc. of CHI 2003, ACM Press, 2003, 585--592.
[2]
Herlocker, J. L., Konstan, J. A., and Riedl, J., Explaining Collaborative Filtering Recommendations. In Proc. of CSCW'00, ACM Press, 2000, 241--250.
[3]
Herlocker, J. L., Konstan, J. A., Terveen, L. G., and Riedl, J. T., Evaluating Collaborative Filtering Recommender Systems. ACM Trans. on Information Systems, 22, 1, 2004, 5--53.
[4]
Jordan, B., and Dalal, B., Persuasive Encounters: Ethnography in the Corporation. Field Methods, 18, 4, 2006, 1--24.
[5]
Kotha, S., Competing on the Internet: The Case of Amazon.com. European Management Journal, 16, 2, 1998, 212--222.

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    cover image ACM Conferences
    RecSys '07: Proceedings of the 2007 ACM conference on Recommender systems
    October 2007
    222 pages
    ISBN:9781595937308
    DOI:10.1145/1297231
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Publication History

    Published: 19 October 2007

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    Author Tags

    1. amazon
    2. rating systems
    3. recommender systems
    4. reviews

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    RecSys07
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    RecSys07: ACM Conference on Recommender Systems
    October 19 - 20, 2007
    MN, Minneapolis, USA

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    Overall Acceptance Rate 254 of 1,295 submissions, 20%

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    Cited By

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    • (2024)Our Model Achieves Excellent Performance on MovieLens: What Does It Mean?ACM Transactions on Information Systems10.1145/367516342:6(1-25)Online publication date: 18-Oct-2024
    • (2024)Intelligent Decision-making Algorithm for IoT Enabled Smart shopping2024 International Conference on Communication, Computing and Internet of Things (IC3IoT)10.1109/IC3IoT60841.2024.10550330(1-7)Online publication date: 17-Apr-2024
    • (2023)Shilling Black-box Review-based Recommender Systems through Fake Review GenerationProceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining10.1145/3580305.3599502(286-297)Online publication date: 6-Aug-2023
    • (2022)Electronic Word-of-Mouth and Social MediaThe Emerald Handbook of Computer-Mediated Communication and Social Media10.1108/978-1-80071-597-420221003(37-50)Online publication date: 27-Jun-2022
    • (2022)Under Which Conditions Are Humans Motivated to Delegate Tasks to AI? A Taxonomy on the Human Emotional State Driving the Motivation for AI DelegationMarketing and Smart Technologies10.1007/978-981-16-9268-0_4(37-53)Online publication date: 30-Mar-2022
    • (2020)Learning Personalized Risk Preferences for RecommendationProceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3397271.3401056(409-418)Online publication date: 25-Jul-2020
    • (2019)Does valence of product review matter?Journal of Research in Interactive Marketing10.1108/JRIM-04-2018-004913:1(79-95)Online publication date: 11-Mar-2019
    • (2019)Analysis of book sales prediction at Amazon marketplace in India: a machine learning approachInformation Systems and e-Business Management10.1007/s10257-019-00438-3Online publication date: 13-Sep-2019
    • (2018)Short Review of Sentiment-Based Recommender SystemsProceedings of the 1st International Conference on Digital Tools & Uses Congress10.1145/3240117.3240120(1-4)Online publication date: 3-Oct-2018
    • (2016)Some commericial concerns of Amazon's community forums: The case of the Kindle2016 IEEE/ACS 13th International Conference of Computer Systems and Applications (AICCSA)10.1109/AICCSA.2016.7945821(1-6)Online publication date: Nov-2016
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