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Cultural differences and design methods for user experience research: Dutch and Korean participants compared

Published: 22 August 2007 Publication History

Abstract

As business competition globalizes, understanding user experience from various cultures plays a crucial role in design process. However, because most user research methods were developed in Western area, one may question if the expected result can be obtained when applying them to totally different culture. The paper explores cultural effects on the feedback collected in the process and result of user experience research conducted in two countries, the Netherlands and Korea. We presumed four factors which influence user research process: spontaneity of participation, uncertainty avoidance, tendency of problem criticism, and attitude within a group. After the two sets of user research in two countries, actual differences of results were revealed. Consequently, guidelines of user experience research in Korea were suggested based on discovered differences.

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  1. Cultural differences and design methods for user experience research: Dutch and Korean participants compared

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      cover image ACM Other conferences
      DPPI '07: Proceedings of the 2007 conference on Designing pleasurable products and interfaces
      August 2007
      532 pages
      ISBN:9781595939425
      DOI:10.1145/1314161
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Published: 22 August 2007

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      • (2022)Cultural and linguistic variables in usability testingJournal of Usability Studies10.5555/3532753.353275716:2(121-147)Online publication date: 18-Apr-2022
      • (2021)Interview and Think Aloud Accessibility for Deaf and Hard of Hearing Participants in Design ResearchProceedings of the 23rd International ACM SIGACCESS Conference on Computers and Accessibility10.1145/3441852.3476526(1-3)Online publication date: 17-Oct-2021
      • (2016)Utilizing Employees as Usability ParticipantsProceedings of the 2016 CHI Conference on Human Factors in Computing Systems10.1145/2858036.2858047(4533-4537)Online publication date: 7-May-2016
      • (2014)A Review of Empirical Intercultural Usability StudiesDesign, User Experience, and Usability. Theories, Methods, and Tools for Designing the User Experience10.1007/978-3-319-07668-3_2(14-24)Online publication date: 2014
      • (2012)Approaches to cross-cultural designProceedings of the 24th Australian Computer-Human Interaction Conference10.1145/2414536.2414632(633-642)Online publication date: 26-Nov-2012
      • (2012)Usability problem identification in culturally diverse settingsInformation Systems Journal10.1111/j.1365-2575.2011.00381.x22:2(151-175)Online publication date: 1-Mar-2012
      • (2009)Culture, Interface Design, and Design Methods for Mobile DevicesMobile TV: Customizing Content and Experience10.1007/978-1-84882-701-1_8(37-66)Online publication date: 15-Oct-2009

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