research-article

Data-driven persona development

Authors:

Jennifer (Jen) McGinn,

Nalini KotamrajuAuthors Info & Claims

CHI '08: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

Pages 1521 - 1524

https://doi.org/10.1145/1357054.1357292

Published: 06 April 2008 Publication History

Abstract

Much has been written on creating personas --- both what they are good for, and how to create them. A common problem with personas is that they are not based on real customer data, and if they are, the data set is not of a sample size that can be considered statistically significant. In this paper, we describe a new method for creating and validating personas, based on the statistical analysis of data, which is fast and cost effective.

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Cited By

Kaate ISalminen JJung SSantos JHäyhänen EXuan TAzem JJansen B(2025)The ‘fourth wall’ and other usability issues in AI-generated personas: comparing chat-based and profile personasBehaviour & Information Technology10.1080/0144929X.2025.2469659(1-17)Online publication date: 27-Feb-2025
https://doi.org/10.1080/0144929X.2025.2469659
Amer jid Almahri FBell DGulzar Z(2024)Chatbot Technology Use and Acceptance Using Educational PersonasInformatics10.3390/informatics1102003811:2(38)Online publication date: 3-Jun-2024
https://doi.org/10.3390/informatics11020038
Shin JHedderich MRey BLucero AOulasvirta A(2024)Understanding Human-AI Workflows for Generating PersonasProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3660729(757-781)Online publication date: 1-Jul-2024
https://dl.acm.org/doi/10.1145/3643834.3660729
Show More Cited By

Index Terms

Data-driven persona development
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. HCI theory, concepts and models
  2. Interaction design
    1. Interaction design process and methods
      1. User centered design
    2. Interaction design theory, concepts and paradigms

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Published In

cover image ACM Conferences

CHI '08: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

April 2008

1870 pages

ISBN:9781605580111

DOI:10.1145/1357054

General Chairs:
Mary Czerwinski
Microsoft Research, USA
,
Arnie Lund
Microsoft, USA
,
Program Chair:
Desney Tan
Microsoft Research, USA

Copyright © 2008 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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New York, NY, United States

Publication History

Published: 06 April 2008

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CHI '08

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CHI '08: CHI Conference on Human Factors in Computing Systems

April 5 - 10, 2008

Florence, Italy

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CHI '08 Paper Acceptance Rate 157 of 714 submissions, 22%;

Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

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Citations

Cited By

Kaate ISalminen JJung SSantos JHäyhänen EXuan TAzem JJansen B(2025)The ‘fourth wall’ and other usability issues in AI-generated personas: comparing chat-based and profile personasBehaviour & Information Technology10.1080/0144929X.2025.2469659(1-17)Online publication date: 27-Feb-2025
https://doi.org/10.1080/0144929X.2025.2469659
Amer jid Almahri FBell DGulzar Z(2024)Chatbot Technology Use and Acceptance Using Educational PersonasInformatics10.3390/informatics1102003811:2(38)Online publication date: 3-Jun-2024
https://doi.org/10.3390/informatics11020038
Shin JHedderich MRey BLucero AOulasvirta A(2024)Understanding Human-AI Workflows for Generating PersonasProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3660729(757-781)Online publication date: 1-Jul-2024
https://dl.acm.org/doi/10.1145/3643834.3660729
Zhang XLiu LWang YLiu XWang HArora CLiu HWang WHoang T(2024)Auto-Generated Personas: Enhancing User-centered Design Practices among University StudentsExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3651043(1-7)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613905.3651043
Zhang XPan ZHuang QXiao JLuh D(2024)Data-driven personas creation based on the CHARLS database: analyzing the interaction design of mobility aid for the Chinese elderly with difficulty in indoor transferringUniversal Access in the Information Society10.1007/s10209-024-01136-9Online publication date: 28-Jul-2024
https://doi.org/10.1007/s10209-024-01136-9
Agati SHounsell MPaterno A(2024)GRAAL—modeling, prototyping and assessing a gamified responsible augmented assembly line systemThe International Journal of Advanced Manufacturing Technology10.1007/s00170-024-13460-8132:5-6(2735-2751)Online publication date: 3-Apr-2024
https://doi.org/10.1007/s00170-024-13460-8
Velankar MMahalle PShinde GVelankar MMahalle PShinde G(2024)Cognitive ComputingCognitive Computing for Machine Thinking10.1007/978-981-97-0452-1_5(55-70)Online publication date: 17-Mar-2024
https://doi.org/10.1007/978-981-97-0452-1_5
Desai STwidale M(2023)Metaphors in Voice User Interfaces: A Slippery FishACM Transactions on Computer-Human Interaction10.1145/360932630:6(1-37)Online publication date: 25-Sep-2023
https://dl.acm.org/doi/10.1145/3609326
Dreamson NRhee JHan JLee MRo Y(2023)Persona Design: Representativeness and Empathy through Cultural IntegrationInternational Journal of Art & Design Education10.1111/jade.1245542:2(246-260)Online publication date: 14-May-2023
https://doi.org/10.1111/jade.12455
Chen JWashizaki HSera RFukazawa Y(2023)Constructing Data-Driven Personas for Effective Utilization in Social Network Service Activity Data2023 IEEE 12th Global Conference on Consumer Electronics (GCCE)10.1109/GCCE59613.2023.10315492(1146-1149)Online publication date: 10-Oct-2023
https://doi.org/10.1109/GCCE59613.2023.10315492
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