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Assessing network service profitability: modeling from market science perspective

Published: 01 December 2007 Publication History

Abstract

Network service providers regularly conduct network planning and upgrade processes to keep their businesses profitable. The effectiveness of a network upgrade/planning decision is intrinsically tied to the ability of a provider to retain and grow its customer population. This paper examines the crucial linkage between network performance, customer satisfaction and profitability of network service, and presents an analytical modeling approach from market science perspective. We derive a generalized forecasting model that projects service profitability from the underlying network service infrastructure and the subscriber population. Through simulation studies and analysis, we show how such approach captures key factors and trends influencing service profitability and howit can significantly improve current network planning and upgrade processes.

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Published In

cover image IEEE/ACM Transactions on Networking
IEEE/ACM Transactions on Networking  Volume 15, Issue 6
December 2007
400 pages

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IEEE Press

Publication History

Published: 01 December 2007
Published in TON Volume 15, Issue 6

Author Tags

  1. economics
  2. network applications and services
  3. network design and planning

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  • (2015)Business-driven policy optimization for service managementNetworks10.1002/nem.188625:2(113-140)Online publication date: 1-Mar-2015
  • (2014)Combining QoS prediction and customer satisfaction estimation to solve cloud service trustworthiness evaluation problemsKnowledge-Based Systems10.5555/2842045.284236656:C(216-225)Online publication date: 1-Jan-2014

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