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Web 2.0 and beyond: implications for electronic commerce

Published: 19 August 2008 Publication History

Abstract

A recent major shift has broadly impacted the evolution of electronic commerce: Web 2.0. This paradigm shift represents the change of the Internet from a market for goods and services to a socially centered and user-driven marketplace. The authors argue that by applying the fundamental principles of basic psychological need theory, we can better understand how the Web 2.0 technologies and applications have made possible these transformative changes in electronic markets. We provide an underlying conceptual needs-focused model helping us understand today's commerce and consumer behavior on the web. These observations are scrutinized within the Web 2.0 context and demonstrate how the world of conducting business has changed and how this world must link and embrace the unfolding new world of social relationships, developing communities and networks on the web.

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  1. Web 2.0 and beyond: implications for electronic commerce

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    cover image ACM Other conferences
    ICEC '08: Proceedings of the 10th international conference on Electronic commerce
    August 2008
    355 pages
    ISBN:9781605580753
    DOI:10.1145/1409540
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 19 August 2008

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    Author Tags

    1. electronic commerce
    2. human needs
    3. web 2.0

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    ICEC08
    ICEC08: 10th International Conference on E-Commerce
    August 19 - 22, 2008
    Innsbruck, Austria

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    • (2023)Understanding Consumers’ Switching Intention from e-Commerce to Social Commerce: A Mixed Methods StudyInternational Journal of Innovation and Technology Management10.1142/S021987702450006821:01Online publication date: 7-Oct-2023
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