Index Terms
- Interfaces for consumer products: “how to camouflage the computer?”
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Research Note-Investigating Firm Strategies on Offering Consumer-Customizable Products
Advances in the digital economy have driven the trend among manufacturers, particularly those in the information technology IT industry, to offer products that consumers can self-customize to satisfy their idiosyncratic needs. This study examines firm ...
Measuring user-satisfaction with electronic consumer products: The Consumer Products Questionnaire
This paper details the development of the Consumer Products Questionnaire (CPQ), a psychometric questionnaire created to measure user-satisfaction with electronic consumer products (ECPs). The five-factor theoretical model of satisfaction proposed by ...
Consumer Mental Accounts and Implications to Selling Base Products and Add-ons
Firms in a variety of industries offer add-on products to consumers who have previously purchased a base product. We posit that consumers, in making their decisions as to whether to purchase add-ons that complement the base products, find a greater need ...
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