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Creating persuasive technologies: an eight-step design process

Published:26 April 2009Publication History

ABSTRACT

This paper outlines eight steps to follow as best practices in the early stages of persuasive technology design. The eight-step process, drawn from demonstrated successes in industry practice, begins with defining the persuasion goal to match a target audience with an appropriate technology channel. Subsequent steps include imitating successful examples of persuasive design, performing rapid trials, measuring behavioral outcomes, and building on small successes.

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    Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology
    April 2009
    279 pages
    ISBN:9781605583761
    DOI:10.1145/1541948

    Copyright © 2009 ACM

    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

    Publisher

    Association for Computing Machinery

    New York, NY, United States

    Publication History

    • Published: 26 April 2009

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    Acceptance Rates

    Persuasive '09 Paper Acceptance Rate21of66submissions,32%Overall Acceptance Rate32of137submissions,23%

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