ABSTRACT
This paper outlines eight steps to follow as best practices in the early stages of persuasive technology design. The eight-step process, drawn from demonstrated successes in industry practice, begins with defining the persuasion goal to match a target audience with an appropriate technology channel. Subsequent steps include imitating successful examples of persuasive design, performing rapid trials, measuring behavioral outcomes, and building on small successes.
Recommendations
The Behavior Grid: 35 ways behavior can change
Persuasive '09: Proceedings of the 4th International Conference on Persuasive TechnologyThis paper presents a new way of categorizing behavior change in a framework called the Behavior Grid. This preliminary work shows 35 types of behavior along two categorical dimensions. To demonstrate the analytical potential for the Behavior Grid, this ...
Goal-setting considerations for persuasive technologies that encourage physical activity
Persuasive '09: Proceedings of the 4th International Conference on Persuasive TechnologyGoal-setting has been shown to be an effective strategy for changing behavior; therefore employing goal-setting in persuasive technologies could be an effective way to encourage behavior change. In our work, we are developing persuasive technologies to ...
A behavior model for persuasive design
Persuasive '09: Proceedings of the 4th International Conference on Persuasive TechnologyThis paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has subcomponents. The FBM asserts that for a person to perform a target ...
Comments