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An analysis of information diffusion in the blog world

Published:06 November 2009Publication History

ABSTRACT

In the blog world, bloggers produce information, establish relationships with other bloggers in order to exchange information, and form a blog network, an online social network. In social network theory, information diffusion is said to occur through the relationships of the social network's constituents. Contrary to the social network theory, however, when the history of information diffusion that occurs in the actual blog world is examined, a majority of information spreads between the constituents without any established relationship. Moreover the phenomenon of explosive information diffusion is also observed. Using the real-world blog data, this paper reveals that these two phenomena are related to each other and examines the causes that induce explosive information diffusion.

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    • Published in

      cover image ACM Conferences
      CNIKM '09: Proceedings of the 1st ACM international workshop on Complex networks meet information & knowledge management
      November 2009
      94 pages
      ISBN:9781605588070
      DOI:10.1145/1651274
      • General Chairs:
      • Jun Wang,
      • Shi Zhou,
      • Program Chair:
      • Dell Zhang

      Copyright © 2009 ACM

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      New York, NY, United States

      Publication History

      • Published: 6 November 2009

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