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Exposure effect on experience and visual perception in stereoscopic visual presentations

Published: 29 October 2009 Publication History

Abstract

The advent of new technologies in cinema, theatre and virtual reality together with increasing demands for new content, are pushing the boundaries of filmmaking and storytelling to the limits of our imaginations. The potential for 3D film to blur the line between virtual storytelling and social network gaming is not just hypothetical. These technologies now incorporate audiences and players that are actors in the virtual world themselves. They often encounter other actors they are familiar with in virtual or real-life. In social psychology, familiarity is a robust phenomenon demonstrating that just being familiar to someone causes preference and increased positive affect to them. In this paper, the role of familiarity in the visual perception and user experience is investigated. To test our findings, stereoscopic film scenarios were developed. An experiment has been conducted to see if annoyance present on a stereoscopic film content outweighs the user experience over familiarity. This paper argues that a stereoscopic 3D film technology seems to gain more from increased emotional relevance than from higher quality resolutions.

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  • (2015)Design and storytelling concepts in the quality of experience2015 Seventh International Workshop on Quality of Multimedia Experience (QoMEX)10.1109/QoMEX.2015.7148126(1-6)Online publication date: May-2015

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cover image ACM Other conferences
ACE '09: Proceedings of the International Conference on Advances in Computer Entertainment Technology
October 2009
456 pages
ISBN:9781605588643
DOI:10.1145/1690388
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 29 October 2009

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Author Tags

  1. 3DTV
  2. familiarity
  3. perception
  4. quality of experience
  5. stereoscopic technology
  6. subjective quality test assessment

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  • (2015)Design and storytelling concepts in the quality of experience2015 Seventh International Workshop on Quality of Multimedia Experience (QoMEX)10.1109/QoMEX.2015.7148126(1-6)Online publication date: May-2015

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