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Online advertising, behavioral targeting, and privacy

Published: 01 May 2011 Publication History

Abstract

Studying how privacy regulation might impact economic activity on the advertising-supported Internet.

References

[1]
Goldfarb, A. and Tucker, C. Online display advertising: Targeting and obtrusiveness. Marketing Science. Forthcoming.
[2]
Goldfarb, A. and Tucker, C. Privacy regulation and online advertising. Management Science 57, 1 (Jan. 2011), 57--71.

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  • (2023)Behavioral Advertising and Consumer Welfare: An Empirical InvestigationSSRN Electronic Journal10.2139/ssrn.4398428Online publication date: 2023
  • (2023)Industrial data sharing and data readiness: a law and economics perspectiveEuropean Journal of Law and Economics10.1007/s10657-023-09787-457:1-2(181-205)Online publication date: 26-Dec-2023
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Published In

cover image Communications of the ACM
Communications of the ACM  Volume 54, Issue 5
May 2011
134 pages
ISSN:0001-0782
EISSN:1557-7317
DOI:10.1145/1941487
Issue’s Table of Contents
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 May 2011
Published in CACM Volume 54, Issue 5

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Cited By

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  • (2023)Industrial Data Sharing and Data Readiness: A Law and Economics PerspectiveSSRN Electronic Journal10.2139/ssrn.4607090Online publication date: 2023
  • (2023)Behavioral Advertising and Consumer Welfare: An Empirical InvestigationSSRN Electronic Journal10.2139/ssrn.4398428Online publication date: 2023
  • (2023)Industrial data sharing and data readiness: a law and economics perspectiveEuropean Journal of Law and Economics10.1007/s10657-023-09787-457:1-2(181-205)Online publication date: 26-Dec-2023
  • (2022)Data Protection at a Discount: Investigating the UX of Data Protection from User, Designer, and Business Leader PerspectivesProceedings of the ACM on Human-Computer Interaction10.1145/35555376:CSCW2(1-36)Online publication date: 11-Nov-2022
  • (2021)Privacy and Cost Concerns in Online Advertising—Literature Review and AnalysisDevelopments in Information & Knowledge Management for Business Applications10.1007/978-3-030-77916-0_17(529-568)Online publication date: 16-Aug-2021
  • (2020)Hacia una privacidad colectiva: repensar las bases teóricas de la distinción público/privado en la economía de la vigilanciaTeknokultura. Revista de Cultura Digital y Movimientos Sociales10.5209/tekn.6684417:1(69-76)Online publication date: 29-Jan-2020
  • (2019)A Bespoke Social Network for Deaf Women in Ecuador to Access Information on Sexual and Reproductive HealthInternational Journal of Environmental Research and Public Health10.3390/ijerph1620396216:20(3962)Online publication date: 17-Oct-2019
  • (2019)Enhancing geotargeting with temporal targeting, behavioral targeting and promotion for comprehensive contextual targetingDecision Support Systems10.1016/j.dss.2018.12.004117(28-37)Online publication date: Feb-2019
  • (2019)Privatheit in der Online-KommunikationHandbuch Online-Kommunikation10.1007/978-3-658-18016-4_16(337-365)Online publication date: 28-Apr-2019
  • (2018)Privacy Risk Assessment on Email TrackingIEEE INFOCOM 2018 - IEEE Conference on Computer Communications10.1109/INFOCOM.2018.8486432(2519-2527)Online publication date: Apr-2018
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