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Social capital on facebook: differentiating uses and users

Published: 07 May 2011 Publication History

Abstract

Though social network site use is often treated as a monolithic activity, in which all time is equally social and its impact the same for all users, we examine how Facebook affects social capital depending upon: (1) types of site activities, contrasting one-on-one communication, broadcasts to wider audiences, and passive consumption of social news, and (2) individual differences among users, including social communication skill and self-esteem. Longitudinal surveys matched to server logs from 415 Facebook users reveal that receiving messages from friends is associated with increases in bridging social capital, but that other uses are not. However, using the site to passively consume news assists those with lower social fluency draw value from their connections. The results inform site designers seeking to increase social connectedness and the value of those connections.

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cover image ACM Conferences
CHI '11: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
May 2011
3530 pages
ISBN:9781450302289
DOI:10.1145/1978942
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 07 May 2011

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Author Tags

  1. computer-mediated communication
  2. self-esteem
  3. social capital
  4. social network sites
  5. social skills

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