Jiang Yuantao
ABSTRACT
E-commerce is a paradigm shift and a disruptive innovation that is radically changing the traditional way of doing business. Although the benefits of E-Commerce diffusion among adopters have been published, little research focuses on the adoption and diffusion algorithm of E-Commerce application has been reported. This paper firstly reviewed the related literature of E-Commerce diffusion. And the E-commerce diffusion model and algorithm was developed. Lastly, the dynamic process of E-Commerce diffusion algorithm is simulated based on the Netlogo. The simulation result of the paper can help E-commerce adopters improve the level of E-commerce adoption.
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Index Terms
- Simulation of e-commerce diffusion model based on Netlogo
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