How to Fail When Using Internal Social Media

Abstract

Advice on how to do internal social media is abundant. We constantly hear about best practices, case studies, and seminars, which relate successes. But as the industry has matured it has had its share of failures-companies who have badly botched their internal social media initiatives. From those, lessons are learned but rarely shared. This article shows five ways companies have failed implementing social media and extracts learnings from them. Studying these failures-and how to avoid them-help us to avoid the same fate.