Malu Castellanos
ABSTRACT
The rapid proliferation of online forums has made it possible for people to share their intentions, wishes and experiences by posting comments with the aim of getting advice from other members of the forum. Extracting intentions from these comments provides valuable insight for companies who can exploit it to get a competitive edge. However, given the very large amount of this kind of online comments, manually extracting intentions is impractical, time consuming and expensive. Companies need tools that analyze the text to extract intentions and details about them. In this paper we propose to demo one such tool called Intention Insider which has been developed at HP Labs in close collaboration with business units and a few selected customers. The tool can ingest content from online forums or from uploaded files and quickly sift through very large amounts of comments to extract intention information. This information is loaded into a data warehouse to be correlated with other structured data and queried to produce interactive reports and dynamic visualizations that facilitate its exploration at detailed and aggregate levels.
- M. Castellanos et al. LCI: A Social Channel Analysis Platform for Live Customer Intelligence. SIGMOD 2011. Google Scholar
Digital Library
- B. Pang, L. Lee: Opinion Mining and Sentiment Analysis. Foundations and Trends in Information Retrieval, 2(1-2). Google ScholarDigital Library
Index Terms
- Intention insider: discovering people's intentions in the social channel
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