Claudia De Giorgi
ABSTRACT
Today, design implies not only compliance with product technical-functional requirements but also with increasingly broader cultural demands for correct life cycle performance with regard to man and the environment: sensory attributes and sustainability respectively.
The various disciplines involved have made considerable progress recently, developing tools and methods that, interconnected and also with the development of neuro-sciences, are able to furnish ever more realistic, scientific and objective explanations of how we perceive the world.
Sensory Evolution, Spin-off of Politecnico di Torino now being set up, places sensory and sustainability analysis of products/services at different stages of development (from concept to the meta-project, to the project, to the existing product) at the core of the offer.
Sensory Evolution proposes new, original tools and methods, also patented by the same team, and have transformed theoretical and scientific innovations into strategic instruments dedicated to both large, small and medium enterprises, such as the ICS (Innovation, Comprehension Sustainability) methodology. This methological approach is a unique, innovative reality that may entail major advantages for clients. The approach adopted neither precludes nor underestimates the major theoretical weight underlying this offer model. In this way Sensory Evolution addresses companies that produce something perceptible, such as product or service.
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