skip to main content
10.1145/2365934.2365945acmconferencesArticle/Chapter ViewAbstractPublication PageschiConference Proceedingsconference-collections
research-article

Trust-based local and social recommendation

Published:09 September 2012Publication History

ABSTRACT

In this article, we propose an evolution of trust-based recommender systems that only relies on local information and can be deployed on top of existing social networks. Our approach takes into account friends' similarity and confidence on ratings, but limits data exchange to direct friends, in order to prevent ratings from being globally known. Therefore, calculations are limited to locally processed algorithms, privacy concerns can be taken into account and algorithms are suitable for decentralized or peer-to-peer architectures.

We have implemented and evaluated our approach against five others, using the Epinions trust network. We show that local information with good default scoring strategies are sufficient to cover more users than classical collaborative filtering and trust-based recommender systems. Regarding accuracy, our approach performs better than most others, specially for cold start users, despite using less information.

References

  1. G. Adomavicius and A. Tuzhilin. Toward the next generation of recommender systems: A survey of the state-of-the-art and possible extensions. IEEE transactions on knowledge and data engineering, 17(6):734--749, 2005. Google ScholarGoogle ScholarDigital LibraryDigital Library
  2. J. Breese, D. Heckerman, C. Kadie, and Others. Empirical analysis of predictive algorithms for collaborative filtering. In Proceedings of the 14th conference on Uncertainty in Artificial Intelligence, pages 43--52. Madison: Morgan Kaufmann, 1998. Google ScholarGoogle ScholarDigital LibraryDigital Library
  3. J. Golbeck. Computing and applying trust in web-based social networks. PhD thesis, University of Maryland at College Park, 2005. Google ScholarGoogle ScholarDigital LibraryDigital Library
  4. C. Hang, Y. Wang, and M. Singh. Operators for propagating trust and their evaluation in social networks. In Proceedings of The 8th International Conference on Autonomous Agents and Multiagent Systems-Volume 2, pages 1025--1032. International Foundation for Autonomous Agents and Multiagent Systems, 2009. Google ScholarGoogle ScholarDigital LibraryDigital Library
  5. O. Hasan. Privacy Preserving Reputation Systems for Decentralized Environments. PhD thesis, Institut National des Sciences Appliquées de Lyon, 2010.Google ScholarGoogle Scholar
  6. M. Jamali and M. Ester. TrustWalker: a random walk model for combining trust-based and item-based recommendation. In Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining, pages 397--406. ACM, 2009. Google ScholarGoogle ScholarDigital LibraryDigital Library
  7. D. Lee and P. Brusilovsky. Does Trust Influence Information Similarity? In Proceedings of Workshop on Recommender Systems & the Social Web, the 3rd ACM International Conference on Recommender Systems, pages 3--6. Citeseer, 2009.Google ScholarGoogle Scholar
  8. H. Ma, I. King, and M. Lyu. Learning to recommend with social trust ensemble. In Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval, pages 203--210, New York, New York, USA, 2009. ACM. Google ScholarGoogle ScholarDigital LibraryDigital Library
  9. P. Massa and P. Avesani. Trust-aware recommender systems. In Proceedings of the 2007 ACM conference on Recommender systems, pages 17--24, New York, New York, USA, 2007. ACM. Google ScholarGoogle ScholarDigital LibraryDigital Library
  10. D. McKnight and N. Chervany. The meanings of trust. Technical Report 612, University of Minnesota, Carlson School of Management, 1996.Google ScholarGoogle Scholar
  11. B. Mehta, T. Hofmann, and W. Nejdl. Robust collaborative filtering. In Proceedings of the 2007 ACM conference on Recommender systems - RecSys '07, page 49, New York, USA, 2007. ACM Press. Google ScholarGoogle ScholarDigital LibraryDigital Library
  12. S. Milgram. The small world problem. Psychology today, 2(1):60--67, 1967.Google ScholarGoogle Scholar
  13. A. Montresor and M. Jelasity. PeerSim: A scalable P2P simulator. In Proc. of the 9th Int. Conference on Peer-to-Peer (P2P'09), pages 99--100. IEEE, Sept. 2009.Google ScholarGoogle ScholarCross RefCross Ref
  14. J. O'Donovan and B. Smyth. Trust in recommender systems. In Proceedings of the 10th international conference on Intelligent user interfaces, pages 167--174, New York, USA, 2005. ACM. Google ScholarGoogle ScholarDigital LibraryDigital Library
  15. G. Pitsilis and S. Knapskog. Social Trust as a solution to address sparsity-inherent problems of Recommender systems. Recommender Systems & the Social Web, 826(October):33--40, 2009.Google ScholarGoogle Scholar
  16. M. Richardson and P. Domingos. Mining knowledge-sharing sites for viral marketing. In Proceedings of the eighth ACM SIGKDD international conference on Knowledge discovery and data mining, pages 61--70, New York, New York, USA, 2002. ACM. Google ScholarGoogle ScholarDigital LibraryDigital Library
  17. J. Schafer, D. Frankowski, J. Herlocker, and S. Sen. Collaborative filtering recommender systems. In The adaptive web, pages 291--324. Springer-Verlag, 2007. Google ScholarGoogle ScholarCross RefCross Ref
  18. J. B. Schafer, J. Konstan, and J. Riedi. Recommender systems in e-commerce. Proceedings of the 1st ACM conference on Electronic commerce - EC '99, pages 158--166, 1999. Google ScholarGoogle ScholarDigital LibraryDigital Library
  19. S. Wasserman and K. Faust. Social network analysis: Methods and applications. Cambridge Univ Pr, 1994.Google ScholarGoogle ScholarCross RefCross Ref

Index Terms

  1. Trust-based local and social recommendation

      Recommendations

      Comments

      Login options

      Check if you have access through your login credentials or your institution to get full access on this article.

      Sign in
      • Published in

        cover image ACM Conferences
        RSWeb '12: Proceedings of the 4th ACM RecSys workshop on Recommender systems and the social web
        September 2012
        68 pages
        ISBN:9781450316385
        DOI:10.1145/2365934

        Copyright © 2012 ACM

        Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

        Publisher

        Association for Computing Machinery

        New York, NY, United States

        Publication History

        • Published: 9 September 2012

        Permissions

        Request permissions about this article.

        Request Permissions

        Check for updates

        Qualifiers

        • research-article

        Acceptance Rates

        RSWeb '12 Paper Acceptance Rate8of13submissions,62%Overall Acceptance Rate8of13submissions,62%

      PDF Format

      View or Download as a PDF file.

      PDF

      eReader

      View online with eReader.

      eReader