ABSTRACT
We describe a project ('Pokerface') we ran at Google to increase our collective focus on the user. It involved hundreds of Eng/PM across multiple locations. This immersion project allowed non-UX professionals to feel firsthand the delight and, and at times, pain of our users when using our products. It strengthened the bond between colleagues and users and called to attention issues that needed immediate action.
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The zip file uploaded as auxiliary material contains only a PDF of our Case Study presentation. The file can be viewed with any standard PDF viewer. The presentation format was requested for the original case study submission. The content of the presentation is also available in document format in the Document Source File.
- Granka, L., Larvie, P., Riegelsberger, J. Now You See It, Now You Don't: Ethnography and Selective Visibility in the Technology Sector, Being Seen: Paradoxes and Practices of (in)Visibility - Conference Proceedings of EPIC 2008, 253--266Google Scholar
Index Terms
Project pokerface: building a user-centered culture at scale
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