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Customer service: then and now

Published:03 November 2013Publication History

ABSTRACT

Technology changes on a more frequent basis than ever before, but what is often overlooked is how customer service demands are changing along with it. In Iowa, we've seen that, as the customers needs change, so does the expectation of support. In the not so distant past, we worked with customers who wanted us to "do it for them," however, the newer generations coming to campus have much different expectations. We see two new, but very distinct types of customer technology levels, those who know just enough to be dangerous and those who just want step-by-step instructions so they can do it themselves. Offering a different variety of support is also evolving. Customer service troubleshooting used to only involve face-to-face contact or over the phone. Now, we can offer email, chat, crowd sourcing, and even self-service via a knowledgebase. Being able to keep up with the technology is one thing, but adjusting and renewing the customer service skills, is a whole new ballgame. One of the greatest HelpDesk challenges today is to be able to recognize the type of customer you are dealing with and adjust your Customer Service style very quickly in order to best assist that customer.

References

  1. Iowa State University. "ISU Fact Book 2011--2012." Last modified February 2012. http://www.ir.iastate.edu/FB12/PDF/FB2012ALL.pdfGoogle ScholarGoogle Scholar
  2. Iowa State University. "About the Office of the CIO." Accessed May 1, 2012. http://www.cio.iastate.edu/about/Google ScholarGoogle Scholar
  3. Performance Research Associates 2012. Delivering Knock Your Socks Off Service. American Management Association., New York, NY.Google ScholarGoogle Scholar
  4. Evenson, Renee 2012. Powerful Phrases for Effective Customer Service. American Management Association., New York, NY.Google ScholarGoogle Scholar

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  1. Customer service: then and now

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    • Published in

      cover image ACM Conferences
      SIGUCCS '13: Proceedings of the 41st annual ACM SIGUCCS conference on User services
      November 2013
      228 pages
      ISBN:9781450323185
      DOI:10.1145/2504776

      Copyright © 2013 ACM

      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 3 November 2013

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      Acceptance Rates

      SIGUCCS '13 Paper Acceptance Rate43of46submissions,93%Overall Acceptance Rate123of170submissions,72%

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