Ezmieralda Melissa
ABSTRACT
This notes aims to highlight results of a research conducted on the use of social media by women entrepreneurs in managing micro businesses in Indonesian urban areas.
The outputs of this study identify the perceptions, beliefs, opinions, and lived experiences of women entrepreneurs on the use of social media as a business tool and the benefits that these businesses bring to their personal, social, and professional lives.
This information is insightful in understanding the opportunities given by this type of business and the challenges faced by women entrepreneurs to open and manage such business.
At the same time, the study is also able to provide business strategies for other women who want to start social media business as a mode of empowerment.
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Index Terms
- Investigating the potentials of social media to support women entrepreneurship in Indonesian urban areas
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