Rosta Farzan
Shuguang Han
ABSTRACT
Many online communities face the challenge of incorporating a stable influx of newcomers into the community. Research on socialization in offline organizations suggest that newcomers who join an organization with a cohort of other newcomers are more likely to succeed in the organization. We have studied the effect of socializing a cohort of newcomers who share common offline identity into an online community. Our results suggest that cohort support can improve newcomers' performance but it might hinder communication with existing members of the community.
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Index Terms
- My friends are here!: why talk to "strangers"?
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