Anna Sołtysik-Piorunkiewicz
ABSTRACT
The purpose of the article was to present the characteristics of modern communication tools (interactive communication channels, agent oriented technologies, etc.) in the company due to developing of Web 2.0/3.0, i.e., social media, blogs, micro blogs and others, and the possibility of their use in e-marketing strategy of companies. The article also shown examples of Internet corporate blogs of companies operating in the telecommunications industry. The theoretical purpose of the article was to present an e-marketing strategy for businesses, as well as the characteristics of the benefits and risks associated with the use of interactive communication channels, mostly blogs, and future of agent oriented technologies in the sphere of e-marketing. The practical aim of the paper was to compare selected blogs from telecommunication sector company operating in Poland and to evaluate them from user-centered perspective.
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Index Terms
- The Telecom Business Strategies: a Comparative Study of Corporate Blogs
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