research-article

Understanding the Drivers of Sponsors' Intentions in Online Crowdfunding: A Model Development

Authors:

Chung-Hsien WuAuthors Info & Claims

MoMM '14: Proceedings of the 12th International Conference on Advances in Mobile Computing and Multimedia

Pages 433 - 438

https://doi.org/10.1145/2684103.2684169

Published: 08 December 2014 Publication History

Abstract

Crowdfunding, raising funds through small contribution from large amount of individuals, is a conventional fundraising resource. With the development of internet, an online crowdfunding platform became a modern fundraising channel. Online crowdfunding refers to websites for individuals who raise funds through relatively small contributions from relatively large number of individuals via the internet either in the form of donation or in exchange for some forms of rewards or rights. Compared with conventional fundraising resource, for project creators, online crowdfunding can make sponsors understand the idea of projects and then promote the projects, as well as get the comments and funding from the public; for sponsors, it can decrease the sponsoring risks. However, many different types of online crowdfunding grow rapidly. In terms of project creators, it is a problem to choose an online crowdfunding platform which has a number of potential sponsors. Therefore, it is necessary to understand what factors influence on sponsors' intentions, but there are few studies in this domain. According to past studies, we adopted social cognitive theory and proposed a model to deal with the antecedents of sponsors' intentions of online corwdfunding context.

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Fanea-Ivanovici MBaber H(2025)Medical Crowdfunding- “We Make a Living by What We Get but We Make a Life by What We Give”Sustainable Financing—A Contemporary Guide for Green Finance, Crowdfunding and Digital Currencies10.1007/978-3-031-80969-9_9(127-138)Online publication date: 16-Feb-2025
https://doi.org/10.1007/978-3-031-80969-9_9
Goyal SChauhan SGupta PMotiwalla L(2024)Raising funds on crowdfunding platforms: A meta-analysis connecting the platform and fund provider characteristics to funding intention onlineInformation Systems Management10.1080/10580530.2024.2372267(1-20)Online publication date: 29-Jun-2024
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Bhatt VPandey SPatel RGhodake SJariwala HThomas S(2024)Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concernsJournal of Nonprofit & Public Sector Marketing10.1080/10495142.2024.235101237:1(80-104)Online publication date: 27-May-2024
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Index Terms

Understanding the Drivers of Sponsors' Intentions in Online Crowdfunding: A Model Development
1. Social and professional topics
  1. Computing / technology policy

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cover image ACM Other conferences

MoMM '14: Proceedings of the 12th International Conference on Advances in Mobile Computing and Multimedia

December 2014

464 pages

ISBN:9781450330084

DOI:10.1145/2684103

General Chair:
Shyue-Liang Leon Wang
National University of Kaohsiung, Taiwan
,
Program Chairs:
Yu-Hui Tao
National University of Kaohsiung, Taiwan
,
Liming Chen
University of Ulster, UK
,
Chung-Nan Lee
National Sun Yat-sen University, Taiwan

Copyright © 2014 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 08 December 2014

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MoMM '14: The 12th International Conference on Advances in Mobile Computing and Multimedia

December 8 - 10, 2014

Kaohsiung, Taiwan

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Cited By

Fanea-Ivanovici MBaber H(2025)Medical Crowdfunding- “We Make a Living by What We Get but We Make a Life by What We Give”Sustainable Financing—A Contemporary Guide for Green Finance, Crowdfunding and Digital Currencies10.1007/978-3-031-80969-9_9(127-138)Online publication date: 16-Feb-2025
https://doi.org/10.1007/978-3-031-80969-9_9
Goyal SChauhan SGupta PMotiwalla L(2024)Raising funds on crowdfunding platforms: A meta-analysis connecting the platform and fund provider characteristics to funding intention onlineInformation Systems Management10.1080/10580530.2024.2372267(1-20)Online publication date: 29-Jun-2024
https://doi.org/10.1080/10580530.2024.2372267
Bhatt VPandey SPatel RGhodake SJariwala HThomas S(2024)Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concernsJournal of Nonprofit & Public Sector Marketing10.1080/10495142.2024.235101237:1(80-104)Online publication date: 27-May-2024
https://doi.org/10.1080/10495142.2024.2351012
Sadallah MAbdul-Jabbar HBin-Nashwan SAbdul Aziz S(2023)Alms tax (ZAKAT) compliance intention among entrepreneurs from a social cognitive perspective: the moderating role of knowledgeJournal of Islamic Accounting and Business Research10.1108/JIABR-04-2022-010414:8(1133-1151)Online publication date: 24-Jan-2023
https://doi.org/10.1108/JIABR-04-2022-0104
Keskinen PArvila NWinschiers-Theophilus HLungameni AKambunga ALaurikainen RNieminen M(2021)Local tech mediators - a human access point to global crowdfunding platformsCoDesign10.1080/15710882.2021.191277618:4(483-502)Online publication date: 15-Apr-2021
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Liu LSuh AWagner C(2018)Empathy or perceived credibility? An empirical study on individual donation behavior in charitable crowdfundingInternet Research10.1108/IntR-06-2017-024028:3(623-651)Online publication date: 4-Jun-2018
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