ABSTRACT
Online communities have become a prevailing cyberspace for people to communicate, collaborate, share information and experiences. Their high reliance on user-generated content makes their success tied to the continuous flow of newcomers and their subsequent effort. Our previous study suggested that newcomers' introductions positively affect their subsequent effort. In the current work, we identified two different introduction strategies in terms of the presence of initial participation before introduction to the community. Our analysis of these two strategies shows that providing introduction after some initial participation in the community has significant positive associations with newcomers' commitment to the community.
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Index Terms
- When to Break the Ice: Self-disclosure Strategies for Newcomers in Online Communities
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