ABSTRACT
Today's mergers and acquisitions (M&As) are increasingly focused on the user experience and design expertise they bring to the acquiring entity. This panel will share vignettes based on personal M&A experiences that provide suggestions and recommendations for user experience teams on both the acquiring and acquired side of the table. The areas of focus for the discussions will be team, culture and design assimilation and how M&As can impact designers' work and personal growth as individuals cross over into new organizations.
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- Bouchikhi, Kimberly. Making 1+1 = 1, The Central Role of Identity in Merger Math. http://d1c25a6gwz7q5e.cloudfront.net/papers/ download/022012_New_Merger_Math_June_15_20 11.pdfGoogle Scholar
- Corporate Acquisitions of Startups: Why Do They Fail? http://steveblank.com/2014/04/23/corporateacquisitio ns-of-startups-why-do-they-fail/Google Scholar
- Knowles, Jonathan, Dinner, Isaac, and Mizik, Natalie. Why Fusing Company Identities Can Add Value. Harvard Business Review, September 2011 issue. http://hbr.org/2011/09/why-fusing-companyidentitiescan-add-value/ar/1Google Scholar
Index Terms
- You've Been Acquired!
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