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Authentic Assessment Tasks: Students take a deep approach to learning

Published:28 April 2015Publication History
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Abstract

This article presents the student-centered, deep approach to learning. The teaching resources developed for two strategic and services marketing courses have been integrated with several formative and summative assessment tasks. Authentic assessment tasks allowed for deeper engagement of students with the subject content, peers, and the course coordinator. A student-centered deeper approach to learning is evident through the creative thinking and problem solving demonstrated through the provision of solutions to real-life business problems.

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      • Published in

        cover image eLearn
        eLearn  Volume 2015, Issue April
        April 2015
        04-01-2015
        EISSN:1535-394X
        DOI:10.1145/2767532
        Issue’s Table of Contents

        Copyright © 2015 ACM

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        Association for Computing Machinery

        New York, NY, United States

        Publication History

        • Published: 28 April 2015

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