Seung Ji Lee
ABSTRACT
Due to the evolution of LED lighting and information technology, the application of media facades has expanded rapidly. Despite the positive aspects of media facades, the growth of them can cause light pollution and add to the confusion of the city. This study analyzes the Seoul case which implements citywide management with a master plan for media facades. Through this, the study aims to investigate the meaning of citywide management of media facades installed on individual buildings. Firstly, it investigates the conditions of media facades in Seoul City. The identified problems prove the necessity of the citywide management for media facades. Secondly, it analyzed the progress of media facades regulation of Seoul City. Management target has changed from the indiscreet installation for the individual media facades to further inducing the attractive media facade for overall Seoul City. For this, the 'Seoul Media Facade Management MasterPlan' was drafted to establish citywide management by the Seoul government. Thirdly, it analyzed the MasterPlan. The management tools in the MasterPlan are classified into regional management, elemental management, and specialization plans, each having detailed approaches. Finally, the study discussed the meaning of citywide management in the aspect that media facades are the cultural asset to the city, that the regional differentiation is adopted, and that the continuous maintenance for both of the hardware and content) is important. Media facades utilizing the facade of buildings are recognized as an element of urban landscapes securing the publicness, contributing to the vitalization of the area, and finally providing pleasure to the citizens.
- Tscherteu, G. 2012. Media architecture scenes. In Media Architecture Biennale 2012 Exhibition Catalogue (Media Architecture Institute Vienna/Sydney and Aarhus University, 2012), 12--18.Google Scholar
- Haeusler, M.H. 2009. Media Facades. avedition GmbH, Ludwigsburg.Google Scholar
- Seoul Metropolitan Government. 2015. Seoul Media Facades MasterPlan and Guideline. Seoul. Republic of Korea.Google Scholar
- Lee, S.C., Lee, S.J., Kim, S.J. 2013. A Study on How to More Efficiently Manage Media Facades in Seoul. In Urban Design(Urban Design Institute of Korea), 14, 3(Jun, 2013), 17--28.Google Scholar
- Lee, S.J. 2015. Improvement of the Publicness of Media Facades in Terms of Urban Landscape. In Urban Design(Urban Design Institute of Korea), 16, 3(Jun, 2015), 73--84.Google Scholar
- Haeusler, M.H., Tomitsch, M., and Tscherteu, G. 2012. New Media Facades. avedition GmbH, Ludwigsburg.Google Scholar
- Dalsgaard, P., Halskov, K., Nielsen, R. 2008. Towards a design space explorer for media facades. In OZCHI '08 : Proceedings of the 20th Australasian Conference on Computer-Human Interaction, pp.219--226. Google ScholarDigital Library
- Dalsgaard, P. and Halskov, K. 2010. Designing Urban Media Facades: cases and Challenges. In CHI 2010: Public Displays, pp.2277--2286. Google ScholarDigital Library
- Tovarovic, J.C., Sekularac, J.I., Sekularac, N. 2012, Design Principles of media façade. In Technics technologies education management,7, 4 (Dec.2012), 1489--1498.Google Scholar
Index Terms
- Citywide management of media facades: case study of Seoul City
Recommendations
Media Façades: When Buildings Perform
MAB '18: Proceedings of the 4th Media Architecture Biennale ConferenceAs media façades become more prevalent among cityscapes across the globe, these communities should consider regulating the power and presence of these large public cinema events which, until recently, have been contained in spaces outside the public ...
Designing urban media façades: cases and challenges
CHI '10: Proceedings of the SIGCHI Conference on Human Factors in Computing SystemsMedia façades comprise a category of urban computing concerned with the integration of displays into the built environment, including buildings and street furniture. This paper identifies and discusses eight challenges faced when designing urban media ...
Aesthetics of urban media façades
MAB '14: Proceedings of the 2nd Media Architecture Biennale Conference: World CitiesThis paper sets out to develop and extend current literature on design practices for ambient media façades. It does this by bringing together theories of ambient media, computational aesthetics, and urban aesthetics. This unique theoretical combination ...
Comments