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Personalising Healthy Eating Messages to Age, Gender and Personality: Using Cialdini's Principles and Framing

Published: 07 March 2017 Publication History

Abstract

We examine how persuasive messages can be used to promote and encourage healthy eating based on personality. After a personality assessment, participants assessed the persuasiveness of messages designed using Cialdini's principles of persuasion. The results of our study indicate that 'Authority' messages were most influential. In addition, we observed that positively framed messages were significantly more persuasive than negatively framed ones. Furthermore, personality had a significant influence on the best message type, with agreeable subjects being more inclined to persuasion than others.

References

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Robert B. Cialdini. 2009. In?uence: The Psychology of Persuasion. Harper-Collins e-books.
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Matt Dennis, Judith Masthoff, and Chris Mellish. 2012. The Quest for Validated Personality Trait Stories. In Proceedings of the 2012 ACM International Conference on Intelligent User Interfaces (IUI '12). ACM, New York, NY, USA, 273--276.
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Cristina A. Godinho, Maria-João Alvarez, and Maria Luísa Lima. 2016. Emphasizing the losses or the gains: Comparing situational and individual moderators of framed messages to promote fruit and vegetable intake. Appetite 96 (2016), 416 -- 425.
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Lewis R. Goldberg. 1993. The structure of phenotypic personality traits. American Psychologist 48, 1 (1993), 26--34.
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Floriana Grasso. 2003. Rhetorical coding of health promotion dialogues. In Proceedings of the Conference on Artificial Intelligence in Medicine in Europe, Protaras, Cyprus. Lecture Notes in Artificial Intelligence, Vol. 2780. 179--188.
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E. Tory Higgins. 1997. Beyond Pleasure and Pain. American Psychologist 52, 12 (dec 1997), 1280--1300.
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Kirsten A. Smith, Matt Dennis, and Judith Masthoff. 2016. Personalizing Reminders to Personality for Melanoma Self-checking. In Proceedings of the 2016 Conference on User Modeling Adaptation and Personalization. 85--93.
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Rosemary J. Thomas, Judith Masthoff, and Nir Oren. 2017. Adapting Healthy Eating Messages to Personality. In Proceedings of the 2017 Conference on Persuasive Technology.

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  1. Personalising Healthy Eating Messages to Age, Gender and Personality: Using Cialdini's Principles and Framing

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    cover image ACM Conferences
    IUI '17 Companion: Companion Proceedings of the 22nd International Conference on Intelligent User Interfaces
    March 2017
    246 pages
    ISBN:9781450348935
    DOI:10.1145/3030024
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    Published: 07 March 2017

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    Author Tags

    1. age
    2. framing
    3. gender
    4. healthy eating
    5. personalisation
    6. personality
    7. persuasion
    8. virtual agent

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    • (2023)Toward a persuasive academic library websiteJournal of Librarianship and Information Science10.1177/0961000623118139356:4(1040-1056)Online publication date: 31-Jul-2023
    • (2023)An overview of consensus models for group decision-making and group recommender systemsUser Modeling and User-Adapted Interaction10.1007/s11257-023-09380-z34:3(489-547)Online publication date: 22-Sep-2023
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    • (2021)The effects of virtual human’s verbal persuasion strategies on user intention and behaviorInternational Journal of Human-Computer Studies10.1016/j.ijhcs.2021.102708156:COnline publication date: 1-Dec-2021
    • (2019)A methodology for creating and validating psychological stories for conveying and measuring psychological traitsUser Modeling and User-Adapted Interaction10.1007/s11257-019-09219-629:3(573-618)Online publication date: 1-Jul-2019
    • (2019)Is ArguMessage Effective? A Critical Evaluation of the Persuasive Message Generation SystemPersuasive Technology: Development of Persuasive and Behavior Change Support Systems10.1007/978-3-030-17287-9_8(87-99)Online publication date: 3-Apr-2019
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