Annakaisa Kultima
Kati Alha
ABSTRACT
This article presents a qualitative study conducted between 2010 and 2012 of the office design of game studios based on interviews and photographs. In the interviews, the representatives of the companies explained the interiors and their studio philosophy tied to the physical spaces. The focus of this study is in how and why game companies integrate playful elements into their physical office layout and how company representatives rationalize these elements. The presence of play and playful elements were manifested in physical and social artifacts in the office design, and utilized in different playful strategies. At minimum, the game companies practiced a basic play strategy. Other playful strategies included collaborative decorative play, brand play, and gamification through player metrics. In general game companies form special arenas for office play, where play and work are intertwined on symbolic, social and instrumental level. The celebrate play, play together and need the presence of play in their work in multiple levels.
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Index Terms
- The intertwined role of play at game studios: an examination of office play strategies
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