Chandrika Cycil
ABSTRACT
The number of users coming online for the first time on mobile phones in emerging markets is fast growing. As the trajectory of internet use for these users follows a mobile-first experience, technical and infrastructural constraints impact the overall experience. The workshop aims to identify and discuss salient themes surrounding the technology needs of users in emerging markets that include Asia, Africa and South America. Emphasis will be on how researchers and designers understand these unique needs and the new insights and perspectives needed to design for mobile users in emerging markets.
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Cross Ref
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Index Terms
- The 'Next Billion Users': Designing for Emerging Markets
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