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Car Exterior Surface Displays: Exploration in a Real-World Context

Published: 06 June 2018 Publication History

Abstract

Current changes in the automotive industry towards autonomous vehicles will spur wide ranging changes in the roles of cars in urban environments. When combined with advances in display technology, this creates potential for the outer surfaces of cars to act as public displays. We present a real-world in context study, where participants ideated on a variety of different types of informative content, displayed on or around vehicles. Our study approach utilized handheld projection to create visualization experiences suggestive of the capabilities of future display technologies. The salient findings show that ideas related to the car and the driving function, such as parking, warning pedestrians and changing the vehicles aesthetic appearance, were appreciated. In contrast, ideas where the vehicle formed part of a smart urban infrastructure, such as guiding pedestrians or acting as a public display caused diverse opinions. In particular, concepts where personalized content was shown were disliked for reasons related to privacy and feeling like 'big brother' is watching.

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  • (2025)From passersby to placemaking: designing autonomous vehicle-pedestrian encounters for an urban shared spaceMultimedia Tools and Applications10.1007/s11042-025-20652-1Online publication date: 27-Jan-2025
  • (2024)Comparative Study on Characteristics of HMI Information in Partially Automated Vehicles Based on UI Case AnalysisTransaction of the Korean Society of Automotive Engineers10.7467/KSAE.2024.32.3.25532:3(255-265)Online publication date: 1-Mar-2024
  • (2024)An Analysis of Visibility Requirements and Reaction Times of Near-Field ProjectionsApplied Sciences10.3390/app1402087214:2(872)Online publication date: 19-Jan-2024
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  1. Car Exterior Surface Displays: Exploration in a Real-World Context

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    cover image ACM Conferences
    PerDis '18: Proceedings of the 7th ACM International Symposium on Pervasive Displays
    June 2018
    197 pages
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    Published: 06 June 2018

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    Author Tags

    1. Automotive UI
    2. interactive surfaces
    3. pedestrian guidance
    4. pervasive navigation
    5. projected AR
    6. public displays
    7. spatial augmented reality

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    Cited By

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    • (2025)From passersby to placemaking: designing autonomous vehicle-pedestrian encounters for an urban shared spaceMultimedia Tools and Applications10.1007/s11042-025-20652-1Online publication date: 27-Jan-2025
    • (2024)Comparative Study on Characteristics of HMI Information in Partially Automated Vehicles Based on UI Case AnalysisTransaction of the Korean Society of Automotive Engineers10.7467/KSAE.2024.32.3.25532:3(255-265)Online publication date: 1-Mar-2024
    • (2024)An Analysis of Visibility Requirements and Reaction Times of Near-Field ProjectionsApplied Sciences10.3390/app1402087214:2(872)Online publication date: 19-Jan-2024
    • (2024)Shared eHMI: Bridging Human–Machine Understanding in Autonomous Wheelchair NavigationApplied Sciences10.3390/app1401046314:1(463)Online publication date: 4-Jan-2024
    • (2024)DisplayFab: The State of the Art and a Roadmap in the Personal Fabrication of Free-Form Displays Using Active Materials and Additive Manufacturing.Proceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642708(1-24)Online publication date: 11-May-2024
    • (2023)Pimp My Ride: Designing Versatile eHMIs for CyclistsProceedings of the 15th International Conference on Automotive User Interfaces and Interactive Vehicular Applications10.1145/3580585.3607161(213-223)Online publication date: 18-Sep-2023
    • (2022)Towards Personalized 3D Augmented Reality Windshield Displays in the Context of Automated DrivingFrontiers in Future Transportation10.3389/ffutr.2022.8106983Online publication date: 3-Feb-2022
    • (2022)Designing Interactions With Shared AVs in Complex Urban Mobility ScenariosFrontiers in Computer Science10.3389/fcomp.2022.8662584Online publication date: 11-May-2022
    • (2022)Automated Vehicles as a Space for Work & WellbeingCHI Conference on Human Factors in Computing Systems Extended Abstracts10.1145/3491101.3503766(1-3)Online publication date: 27-Apr-2022
    • (2022)Content Presentation on 3D Augmented Reality Windshield Displays in the Context of Automated Driving2022 IEEE Conference on Virtual Reality and 3D User Interfaces (VR)10.1109/VR51125.2022.00074(543-552)Online publication date: Mar-2022
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