Julia B. Earp
Abstract
Consumers are more protective of their personal data than most e-marketers probably ever expected. Indeed, any willingness by consumers to provide certain information online greatly depends on who's doing the asking.
- Furnell, S.M., and Karweni, T. Security implications of electronic commerce: A survey of consumers and businesses. Internet Research: Electronic Networking Applications and Policy 9, 5 (1999), 372--382.Google Scholar
Cross Ref
- Volokh, E. Personalization and privacy. Commun. ACM 43, 8 (Aug. 2000), 84--88. Google ScholarDigital Library
Index Terms
- Innovative web use to learn about consumer behavior and online privacy
Recommendations
Shopping Behavior and Consumer Preference for Store Price Format: Why "Large Basket" Shoppers Prefer EDLP
<P>In recent years, the supermarket industry has become increasingly competitive. One outcome has been the proliferation of a variety of pricing formats, and considerable debate among academics and practitioners about how these formats affect consumers' ...
Shopping Behavior and Consumer Preference for Store Price Format: Why "Large Basket" Shoppers Prefer EDLP
In recent years, the supermarket industry has become increasingly competitive. One outcome has been the proliferation of a variety of pricing formats, and considerable debate among academics and practitioners about how these formats affect consumers' ...
Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter
This paper provides an empirical study of entry by a Wal-Mart supercenter into a local market. Using a unique frequent-shopper database that records transactions for over 10,000 customers, we study the impact of Wal-Mart's entry on consumer purchase ...
Comments