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Volume 1 ,  Issue 10  (February 2004) table of contents
Game Development
DEPARTMENT: Departments table of contents
Pages: 5 - 5  
Year of Publication: 2004
ISSN:1542-7730
Author
Edward Grossman  Queue
Publisher
ACM  New York, NY, USA
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ABSTRACT

You may recall some of the hype last year as AMD announced and then released its 64-bit processor, the AMD Opteron. What you may not remember is that one of the key groups AMD was going after with its promotional blitz was gamers. You see, at the high-end (read: high-margin) side of the PC business, power-hungry users drive the business, and more and more often those power users are gamers looking to get that millisecond advantage needed to claim bragging rights for the week.



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