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An anatomy of anchors

Published: 09 August 2004 Publication History

Abstract

While much attention is paid to defining and examining interactions with links, little is paid to the front end: the anchor. We examine what an anchor is, describe six anchor properties (density, location, function, decoration, format, and uniformity), and present examples of these properties. This paper describes the state-of-practice-anchors not as they may be or should be but as they are in 67 sites and works. Efferent (informational and promotional) and aesthetic (literary) works tend to use anchors in different ways. Anchor property combinations affect the way readers interpret content and navigate.

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cover image ACM Conferences
HYPERTEXT '04: Proceedings of the fifteenth ACM conference on Hypertext and hypermedia
August 2004
284 pages
ISBN:1581138482
DOI:10.1145/1012807
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 09 August 2004

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Author Tags

  1. aesthetic
  2. anchor
  3. design
  4. efferent
  5. link
  6. literature
  7. navigation
  8. reading strategies
  9. semiotics
  10. taxonomy

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HT04
Sponsor:
HT04: 15th Conference on Hypertext and Hypermedia
August 9 - 13, 2004
CA, Santa Cruz, USA

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Overall Acceptance Rate 378 of 1,158 submissions, 33%

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