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Study on strategic grouping of electronic commercial industry

Published: 15 August 2005 Publication History

Abstract

Electronic commerce (E-commerce) is now changing the whole world with its unprecedented development speed and, being an emerging mode of industry in the meantime, is also transforming the economic structures in the whole world. The paper focuses on the studies on the strategic grouping of this newly emerging industry of electronic commerce. In line with Porter's strategic grouping theory and on the basis of the analyses of the characteristic variables for grouping of the e-commerce industry, the paper proposes a strategic grouping of the e-commerce industry by adopting two of the major variables --- degree of specialization and degree of precedence in technology, which have greater strategic discrepancy in the e-commerce industry. The paper also makes an in-depth probe into the characteristics of four different strategic groups and the strategic orientation and setting of an enterprise in a strategic group.

References

[1]
Michael E. Porter, Competitive Strategy, translation by Chen Xiaoyue, Huaxia Publishing house, January 1997
[2]
Michael E. Porter, Competitive Advantage, translation by Chen Xiaoyue, Huaxia Publishing house, January 1997
[3]
Cliff Bowman, The Essence of Strategic Management, translation by Zheng Wei, Zhongxin Publishing House, January 1997
[4]
National Office for Popularization of Electronic Information Systems, EDI and E-Commerce, Publishing House of Qinghua University, September 1999
[5]
Liang Chenghua, E-Commerce Techniques, Publishing House of Electronics Industry, June 2000

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ICEC '05: Proceedings of the 7th international conference on Electronic commerce
August 2005
957 pages
ISBN:1595931120
DOI:10.1145/1089551
  • Conference Chairs:
  • Qi Li,
  • Ting-Peng Liang
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 15 August 2005

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Author Tags

  1. e-commerce industry
  2. shifting barrier
  3. strategic group
  4. strategic grouping

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Overall Acceptance Rate 150 of 244 submissions, 61%

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