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A model for buyer's trust in the e-marketplace

Published: 15 August 2005 Publication History

Abstract

E-marketplace or broker managed online market is regarded as one of the most profitable e-biz models. In these marketplaces, buyers routinely engage with whom they have little or no prior interaction. This makes trust is one of the most important issues in the e-marketplace. Therefore, from the perspective of a practitioner, sufficient understanding of how the buyer's trust is built in the e-marketplace will lead to successful business.In this study, we integrate the theories developed in several disciplines to analyze the structure through which customers can develop trust of a market-maker and sellers in the e-marketplace. The theoretical model presented here is tested on survey data collected from 692 respondents The results show that market-maker's characteristics (reputation, web site's usability and security) and seller's characteristics (reputation and expertise) play an important role in forming and developing buyer's trust toward market-maker and sellers respectively.

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Cited By

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  • (2017)A framework to identify factors affecting the performance of third-party B2B e-marketplaces: A seller’s perspectiveElectronic Markets10.1007/s12525-017-0256-328:2(129-147)Online publication date: 28-Apr-2017
  • (2010)Game algorithm of trade selection based on trust in E-marketplace2010 2nd IEEE International Conference on Information Management and Engineering10.1109/ICIME.2010.5477772(165-169)Online publication date: Apr-2010
  • (2009)Triggering trustProceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology10.5555/1671011.1671037(214-223)Online publication date: 1-Sep-2009
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cover image ACM Other conferences
ICEC '05: Proceedings of the 7th international conference on Electronic commerce
August 2005
957 pages
ISBN:1595931120
DOI:10.1145/1089551
  • Conference Chairs:
  • Qi Li,
  • Ting-Peng Liang
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 15 August 2005

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Author Tags

  1. e-marketplace
  2. market-maker
  3. seller
  4. trust

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Overall Acceptance Rate 150 of 244 submissions, 61%

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Cited By

View all
  • (2017)A framework to identify factors affecting the performance of third-party B2B e-marketplaces: A seller’s perspectiveElectronic Markets10.1007/s12525-017-0256-328:2(129-147)Online publication date: 28-Apr-2017
  • (2010)Game algorithm of trade selection based on trust in E-marketplace2010 2nd IEEE International Conference on Information Management and Engineering10.1109/ICIME.2010.5477772(165-169)Online publication date: Apr-2010
  • (2009)Triggering trustProceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology10.5555/1671011.1671037(214-223)Online publication date: 1-Sep-2009
  • (2008)A Unified Model of B2B E-Marketplace Adoption: Integrating the Transactional and Relational Perspectives2008 IEEE Symposium on Advanced Management of Information for Globalized Enterprises (AMIGE)10.1109/AMIGE.2008.ECP.57(1-5)Online publication date: Sep-2008
  • (2008)Service-Oriented Sensor Data Query System for Monitoring Milk Storage, Production and Delivery2008 IEEE Symposium on Advanced Management of Information for Globalized Enterprises (AMIGE)10.1109/AMIGE.2008.ECP.27(1-5)Online publication date: Sep-2008
  • (2008)The North Laine Shopping Guide: A Case Study in Modelling Trust in ApplicationsTrust Management II10.1007/978-0-387-09428-1_12(183-197)Online publication date: 2008
  • (2007)Research on trust: a bibliography and brief bibliometric analysis of the special issue submissionsEuropean Journal of Marketing10.1108/0309056071077340841:9/10(1203-1240)Online publication date: 25-Sep-2007
  • (2006)How does personality affect trust in B2C e-commerce?Proceedings of the 8th international conference on Electronic commerce: The new e-commerce: innovations for conquering current barriers, obstacles and limitations to conducting successful business on the internet10.1145/1151454.1151526(471-481)Online publication date: 13-Aug-2006

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