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Using PACT in an e-commerce recommendation system

Published: 15 August 2005 Publication History

Abstract

Recommendation systems are usually used in E-commerce sites to suggest products to their customers and to provide consumers with information to help them decide which products to be purchased. Many different approaches including web usage mining have been applied to the basic problem of developing accurate and efficient recommendation systems. This paper presents the application of Profile Aggregations based on Clustering Transactions (PACT), a widely used techniques in web usage mining, in designing a BtoC E-commerce recommendation system.

References

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Bamshad Mobasher, Honghua Dai, Tao Luo, Miki Nakagawa, Discovery and Evaluation of Aggregate Usage Profiles for Web Personalization, Data Mining and Knowledge Discovery, 6, 61--82, 2002
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Cooley, R., Srivastava, J., and Mobasher, B. 1997b. Web mining: Information and pattern discovery on the World Wide Web. In Proceedings of the 9th IEEE International Conference on Tools with Artificial Intelligence (ICTAI'97).
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Spiliopoulou, M. and Masand, B. (Eds.). Advances in Web Usage Analysis and User Profiling. Berlin: Springer, 2000.
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Cited By

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  • (2010)Using Ontology for Personalized Mobile Message ComputationProceedings of the 2010 24th IEEE International Conference on Advanced Information Networking and Applications10.1109/AINA.2010.140(1255-1262)Online publication date: 20-Apr-2010
  • (2009)Appending mining data of spatial object for query2009 IEEE International Conference on Granular Computing10.1109/GRC.2009.5255165(53-56)Online publication date: Aug-2009

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cover image ACM Other conferences
ICEC '05: Proceedings of the 7th international conference on Electronic commerce
August 2005
957 pages
ISBN:1595931120
DOI:10.1145/1089551
  • Conference Chairs:
  • Qi Li,
  • Ting-Peng Liang
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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 15 August 2005

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Author Tags

  1. PACT
  2. e-commerce
  3. recommendation systems
  4. web usage mining

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Cited By

View all
  • (2010)Using Ontology for Personalized Mobile Message ComputationProceedings of the 2010 24th IEEE International Conference on Advanced Information Networking and Applications10.1109/AINA.2010.140(1255-1262)Online publication date: 20-Apr-2010
  • (2009)Appending mining data of spatial object for query2009 IEEE International Conference on Granular Computing10.1109/GRC.2009.5255165(53-56)Online publication date: Aug-2009

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