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An exploratory study of using a user remote tracker to examine web users' personality traits

Published: 15 August 2005 Publication History

Abstract

Many online firms are investing money in various means and methods to track online customers' navigation patterns and analyze their characteristics and their web behaviours. With better understanding of the navigation patterns, the firms can provide breakthrough customer service. Currently, there are numerous frameworks ready to help the firms realise their dream to understand their customers. However, these frameworks are limited to server-sided tracking, and the firms lose their customers' footprints once the customers leave their web sites. Therefore, this paper proposes a framework of user remote tracker, and this tracking method can be used to discover much value of customer information. We implemented this tracker, and used it to record the Internet activities from web users in a controlled lab experiment setting. We performed preliminary data analysis to draw a linkage between web customers' characteristics (such as personality traits) and their browsing behaviors.

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  • (2024)Individual differences in knowledge network navigationScientific Reports10.1038/s41598-024-58305-214:1Online publication date: 9-Apr-2024
  • (2016)Modeling individual differences in information searchProceedings of the 8th Indian Conference on Human-Computer Interaction10.1145/3014362.3014363(12-23)Online publication date: 7-Dec-2016
  • (2013)Students' need for cognition affects their information seeking behaviorNew Library World10.1108/NLW-07-2013-0060114:11/12(542-549)Online publication date: 18-Nov-2013
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  1. An exploratory study of using a user remote tracker to examine web users' personality traits

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      cover image ACM Other conferences
      ICEC '05: Proceedings of the 7th international conference on Electronic commerce
      August 2005
      957 pages
      ISBN:1595931120
      DOI:10.1145/1089551
      • Conference Chairs:
      • Qi Li,
      • Ting-Peng Liang
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      Published: 15 August 2005

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      Author Tags

      1. data mining
      2. electronic commerce
      3. personality traits
      4. tracker
      5. web mining

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      Cited By

      View all
      • (2024)Individual differences in knowledge network navigationScientific Reports10.1038/s41598-024-58305-214:1Online publication date: 9-Apr-2024
      • (2016)Modeling individual differences in information searchProceedings of the 8th Indian Conference on Human-Computer Interaction10.1145/3014362.3014363(12-23)Online publication date: 7-Dec-2016
      • (2013)Students' need for cognition affects their information seeking behaviorNew Library World10.1108/NLW-07-2013-0060114:11/12(542-549)Online publication date: 18-Nov-2013
      • (2011)Web behavior and personality: A review2011 3rd Symposium on Web Society10.1109/SWS.2011.6101275(81-87)Online publication date: Oct-2011
      • (2009)Personalization Technologies in CyberspaceEncyclopedia of Information Science and Technology, Second Edition10.4018/978-1-60566-026-4.ch489(3065-3071)Online publication date: 2009
      • (2009)The Influence of Cognitive and Personality Characteristics on User NavigationProceedings of the 5th International Conference on Universal Access in Human-Computer Interaction. Part III: Applications and Services10.1007/978-3-642-02713-0_23(216-225)Online publication date: 14-Jul-2009
      • (2008)The Gaze of the Perfect Search Engine: Google as an Infrastructure of DataveillanceWeb Search10.1007/978-3-540-75829-7_6(77-99)Online publication date: 2008
      • (2008)Remote Usability Evaluation: Discussion of a General Framework and Experiences from Research with a Specific ToolMaturing Usability10.1007/978-1-84628-941-5_9(197-221)Online publication date: 2008
      • (2007)Client-side dynamic metadata in web 2.0Proceedings of the 25th annual ACM international conference on Design of communication10.1145/1297144.1297176(155-161)Online publication date: 22-Oct-2007
      • (2007)Ontology-Based Fraud DetectionProceedings of the 7th international conference on Computational Science, Part III: ICCS 200710.1007/978-3-540-72588-6_168(1048-1055)Online publication date: 27-May-2007

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