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The influence of web browsing experience on web-viewing behavior

Published: 27 March 2006 Publication History

Abstract

The World Wide Web has become an important source of information, as much as traditional media like books, newspapers, and television. While there have been many studies on Web searching, research into Web-viewing behavior using eye-tracking systems has only recently begun [Pan et al., 2004]. Josephson and Holmes [2002] studied Web-viewing behavior focusing on the category of Web page visual design. They suggested that eye movements were affected by the following two factors: (1) visual design of Web pages and (2) habitually preferred path across the visual stimuli. However, these previous studies did not sufficiently consider the user's experience. The purpose of this study is to investigate how past Web-browsing experience influences Web-viewing behavior. We used a detailed questionnaire to measure a user's Web-browsing experience and analyzed the eye-tracking data based on the user's prior Web experience.

References

[1]
Josephson, S., and Holmes, M. 2002. Attention to repeated images on the World-Wide Web: Another look at scanpath theory. Behavior Research Methods, Instruments, & Computers, 34, 539--548.
[2]
Nielsen, J., and Tahir, M. 2002. Homepage usability 50 Websites deconstructed. Indianapolis: New Riders Publishing.
[3]
Pan, B. et al. 2004. The determinants of Web page viewing behavior: An eye-tracking study. In Eye Tracking Research & Applications (ETRA) Symposium, ACM, 147--154.

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cover image ACM Conferences
ETRA '06: Proceedings of the 2006 symposium on Eye tracking research & applications
March 2006
175 pages
ISBN:1595933050
DOI:10.1145/1117309
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 27 March 2006

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ETRA06
ETRA06: Eye Tracking Research and Applications
March 27 - 29, 2006
California, San Diego

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Overall Acceptance Rate 69 of 137 submissions, 50%

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Cited By

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  • (2022)Identifying Distractors for People with Computer Anxiety Based on Mouse FixationsInteracting with Computers10.1093/iwc/iwac02535:2(165-190)Online publication date: 11-Oct-2022
  • (2021)Gaze Interaction and People with Computer AnxietyProceedings of the XX Brazilian Symposium on Human Factors in Computing Systems10.1145/3472301.3484319(1-12)Online publication date: 18-Oct-2021
  • (2015)Gaze dependant prefetching of web content to increase speed and comfort of web browsingInternational Journal of Human-Computer Studies10.1016/j.ijhcs.2015.02.00678:C(31-42)Online publication date: 1-Jun-2015
  • (2013)Predicting whether users view dynamic content on the world wide webACM Transactions on Computer-Human Interaction10.1145/2463579.246358020:2(1-33)Online publication date: 27-May-2013
  • (2011)From gaze plots to eye fixation patterns using a clustering method based on Hausdorff distancesProceedings of the 23rd Conference on l'Interaction Homme-Machine10.1145/2044354.2044356(1-7)Online publication date: 24-Oct-2011
  • (2008)An application of type-2 fuzzy notions in website structures selectionWSEAS Transactions on Computers10.5555/1457921.14579237:1(8-15)Online publication date: 1-Jan-2008
  • (2008)The eye caught in the Net: A study on attention and motivation in virtual environment explorationEuropean Journal of Cognitive Psychology10.1080/0954144070180456420:5(955-966)Online publication date: Sep-2008
  • (2007)Children’s eye movement while reading picture books眼球運動から見た子どもの絵本の読み方Library and Information Science10.46895/lis.58.6958(69-90)Online publication date: 31-Dec-2007

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