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Three types of viewers' favorite music videos

Published:13 June 2007Publication History

ABSTRACT

The purpose of this study is to classify viewers' favorite music videos based on viewers' attributes evaluation and identify their characteristics. In this study, we designed a web-based questionnaire survey to collect data from forty-three young people. Participants watched fifteen music videos one-by-one and rated overall preference and twelve attributes with five-point scales. Then, we carried out the k-means clustering analysis according to the viewers' attributes evaluation ratings. As a result, we found that there were three types of viewers' favorite music videos. Viewers gave high evaluations to those music videos primarily because: (1) auditory-leading type: they liked music and singer; (2) visual-leading type: they were amazed by the imaging technique; (3) synergic type: they got favorable impressions overall.allIt is noteworthy that stories related to the lyrics and time-order structured had especially a positive impact on the viewers' evaluation.

References

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      • Published in

        cover image ACM Conferences
        ACE '07: Proceedings of the international conference on Advances in computer entertainment technology
        June 2007
        324 pages
        ISBN:9781595936400
        DOI:10.1145/1255047

        Copyright © 2007 ACM

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        Association for Computing Machinery

        New York, NY, United States

        Publication History

        • Published: 13 June 2007

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        Overall Acceptance Rate36of90submissions,40%

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