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Revealing the hidden rationality of user browsing behaviour

Published: 10 September 2007 Publication History

Abstract

In this paper, we analyse web log data from user trials of the WHURLE-LS adaptive educational hypermedia (AEH) system from a behavioural perspective. This system allows users to switch from one presentational mode to another (visual, verbal or neutral), and this paper investigates users' choice of mode as they interacted with the system. We present the main findings of the browsing behaviours within the framework of rational choice theory, and discuss why and when switching might have occurred.

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  • (2009)Evaluating Learning Style Personalization in Adaptive SystemsIEEE Transactions on Learning Technologies10.1109/TLT.2009.112:1(10-22)Online publication date: 1-Jan-2009

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cover image ACM Conferences
HT '07: Proceedings of the eighteenth conference on Hypertext and hypermedia
September 2007
240 pages
ISBN:9781595938206
DOI:10.1145/1286240
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 10 September 2007

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Author Tags

  1. bounded rationality
  2. browsing
  3. expected user behaviour
  4. learning styles
  5. mode switching
  6. rational choice theory

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HT07
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HT07: 18th Conference on Hypertext and Hypermedia
September 10 - 12, 2007
Manchester, UK

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Overall Acceptance Rate 378 of 1,158 submissions, 33%

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  • (2009)Evaluating Learning Style Personalization in Adaptive SystemsIEEE Transactions on Learning Technologies10.1109/TLT.2009.112:1(10-22)Online publication date: 1-Jan-2009

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