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ViSA: virtual spotlighted advertising

Published: 26 October 2008 Publication History

Abstract

With the constraint of limited intrusiveness, maximizing the advertising efficiency in sports video has been known as a challenging problem. In this paper, we propose a virtual advertisement system with novel advertising strategy, called Virtual Spotlighted Advertising (ViSA), for broadcasting tennis videos. We take psychology, advertising theory, and computational aesthetics into account for improving the effectiveness of advertising. ViSA system automatically detects the candidate insertion points in both temporal and spatial domains and estimates the maximum effective region for message communication. Then, the harmonically re-colored advertisements with foveation model based non-uniform transparency, are projected on the court in tennis videos. The experiments and evaluation results showed the effectiveness of ViSA, for sports video advertising, in terms of recall and recognition.

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Cited By

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  • (2019)Visual Saliency Detection Using a Rule-Based Aggregation ApproachApplied Sciences10.3390/app91020159:10(2015)Online publication date: 16-May-2019
  • (2019)LiveSenseProceedings of the 27th ACM International Conference on Multimedia10.1145/3343031.3350888(392-400)Online publication date: 15-Oct-2019
  • (2019)Markerless Augmented Advertising for Sports VideosComputer Vision – ACCV 2018 Workshops10.1007/978-3-030-21074-8_39(494-509)Online publication date: 19-Jun-2019
  • Show More Cited By

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cover image ACM Conferences
MM '08: Proceedings of the 16th ACM international conference on Multimedia
October 2008
1206 pages
ISBN:9781605583037
DOI:10.1145/1459359
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 26 October 2008

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Author Tags

  1. image advertising
  2. less intrusiveness
  3. tennis video analysis
  4. virtual advertisement

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  • Short-paper

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MM08
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MM08: ACM Multimedia Conference 2008
October 26 - 31, 2008
British Columbia, Vancouver, Canada

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Overall Acceptance Rate 2,145 of 8,556 submissions, 25%

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Cited By

View all
  • (2019)Visual Saliency Detection Using a Rule-Based Aggregation ApproachApplied Sciences10.3390/app91020159:10(2015)Online publication date: 16-May-2019
  • (2019)LiveSenseProceedings of the 27th ACM International Conference on Multimedia10.1145/3343031.3350888(392-400)Online publication date: 15-Oct-2019
  • (2019)Markerless Augmented Advertising for Sports VideosComputer Vision – ACCV 2018 Workshops10.1007/978-3-030-21074-8_39(494-509)Online publication date: 19-Jun-2019
  • (2018)PageSenseIEEE Transactions on Circuits and Systems for Video Technology10.1109/TCSVT.2016.259870228:1(254-266)Online publication date: 1-Jan-2018
  • (2014)Saliency-Based ApplicationsVisual Saliency Computation10.1007/978-3-319-05642-5_8(215-232)Online publication date: 2014
  • (2011)Contextual In-Stream Video AdvertisingOnline Multimedia Advertising10.4018/978-1-60960-189-8.ch011(194-211)Online publication date: 2011
  • (2011)An Explorative Study of Virtual Product PlacementOnline Multimedia Advertising10.4018/978-1-60960-189-8.ch008(122-147)Online publication date: 2011
  • (2011)@ICT: attention-based virtual content insertionMultimedia Systems10.1007/s00530-011-0234-018:3(201-214)Online publication date: 28-Apr-2011
  • (2011)A Comprehensive Study of Sports Video AnalysisMultimedia Analysis, Processing and Communications10.1007/978-3-642-19551-8_15(413-441)Online publication date: 2011
  • (2010)Virtual spotlighted advertising for tennis videosJournal of Visual Communication and Image Representation10.5555/1853391.185367421:7(595-612)Online publication date: 1-Oct-2010
  • Show More Cited By

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