skip to main content
10.1145/1520340.1520613acmconferencesArticle/Chapter ViewAbstractPublication PageschiConference Proceedingsconference-collections
extended-abstract

Toward an experimental methodology for studying persuasion-based online security

Published: 04 April 2009 Publication History

Abstract

In this paper we highlight a controlled experimental design in development to investigate how the intersection of a brand's familiarity and persuasive appeal impact user willingness to engage in increased web security procedures. We offer the results of a 2 (Source: familiar vs. unfamiliar brand) x 2 (Persuasive Strategy: benefit to user vs. benefit to site) web experiment (N=48) using this approach to demonstrate its viability and generate ideas for future directions. Lessons learned and opportunities to improve this experimental methodology to further psychological research in the web security domain are discussed.

References

[1]
Florêncio, D., Herley, C. A Large-Scale Study of Web Password Habits. International WWW Conference 2007, pp. 657--666.
[2]
Forget, A., Chiasson, S., van Oorschot, P.C., and Biddle, R. Persuasion for Stronger Passwords: Motivation and Pilot Study. International Conference on Persuasive Technology 2008.
[3]
Moon, Y. Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers. The Journal of Consumer Research, 26, 4 (2000), 323--339.
[4]
Paulhus, D.L. The Paulhus Deception Scales: BIDR Version 7. Toronto/Buffalo: Multi-Health Systems (1998).
[5]
Analyst: Amazon, eCommerce grow despite downturn". Associated Press. January 5, 2009.

Cited By

View all
  • (2016)Persuasive Technology for Improving Information Security Awareness and Behavior: Literature Review2016 6th International Conference on Information and Communication Technology for The Muslim World (ICT4M)10.1109/ICT4M.2016.054(228-233)Online publication date: Nov-2016
  • (2012)When do online shoppers appreciate security enhancement efforts? Effects of financial risk and security level on evaluations of customer authenticationInternational Journal of Human-Computer Studies10.1016/j.ijhcs.2011.12.00270:5(364-376)Online publication date: 1-May-2012

Index Terms

  1. Toward an experimental methodology for studying persuasion-based online security

    Recommendations

    Comments

    Information & Contributors

    Information

    Published In

    cover image ACM Conferences
    CHI EA '09: CHI '09 Extended Abstracts on Human Factors in Computing Systems
    April 2009
    2470 pages
    ISBN:9781605582474
    DOI:10.1145/1520340
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

    Sponsors

    Publisher

    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 04 April 2009

    Check for updates

    Author Tags

    1. experimental web methodology
    2. online security
    3. persuasive technology
    4. web brands

    Qualifiers

    • Extended-abstract

    Conference

    CHI '09
    Sponsor:

    Acceptance Rates

    CHI EA '09 Paper Acceptance Rate 385 of 1,130 submissions, 34%;
    Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

    Upcoming Conference

    CHI 2025
    ACM CHI Conference on Human Factors in Computing Systems
    April 26 - May 1, 2025
    Yokohama , Japan

    Contributors

    Other Metrics

    Bibliometrics & Citations

    Bibliometrics

    Article Metrics

    • Downloads (Last 12 months)3
    • Downloads (Last 6 weeks)0
    Reflects downloads up to 14 Feb 2025

    Other Metrics

    Citations

    Cited By

    View all
    • (2016)Persuasive Technology for Improving Information Security Awareness and Behavior: Literature Review2016 6th International Conference on Information and Communication Technology for The Muslim World (ICT4M)10.1109/ICT4M.2016.054(228-233)Online publication date: Nov-2016
    • (2012)When do online shoppers appreciate security enhancement efforts? Effects of financial risk and security level on evaluations of customer authenticationInternational Journal of Human-Computer Studies10.1016/j.ijhcs.2011.12.00270:5(364-376)Online publication date: 1-May-2012

    View Options

    Login options

    View options

    PDF

    View or Download as a PDF file.

    PDF

    eReader

    View online with eReader.

    eReader

    Figures

    Tables

    Media

    Share

    Share

    Share this Publication link

    Share on social media